The Impact of Video in B2B Marketing in 2017

Presented by

Panel: Lindley Gooden (moderator), Emma Staples (HSBC), Sophie Evans (Unruly), Simon Gerzina (BrightTALK)

About this talk

Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow. But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with? Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss: -why video is so important in 2017 for B2B marketers -the best ways of measuring ROI from video content -how to integrate video content into your wider marketing activity

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