Social Media ROI: Return on Influence in Financial Services

Presented by

Victor Gaxiola, Social Media Strategist, Red 7 Marketing & Mark Cohen, AVP, Digital Media, Cambridge Investment Research

About this talk

Financial services marketers are overcoming the difficulties of participating in social media and measuring its Return On Investment (ROI) by adopting a new definition of ROI: Return On Influence. Join Victor Gaxiola and Mark Cohen in this webcast to find out how measuring this new social ROI is enabling financial services marketers to asses their leverage of social media tools to engage, enrich, educate, and entertain. TOPICS COVERED: - The fundamentals of social networks and influence - The five factors of influence (value, trust, engagement, reciprocity, and advocacy) - The amplification of influence via social media - The Return On Influence - The next generation of advisors and investors

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