Name: Same, Same but Different: B2B Marketing in the FinServ and Tech Sector
Start: 2018-09-25T08:20:00Z
End: 2018-09-25T08:51:15.000Z
Location: BrightTALK
Rating: 5

Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.

This session will go over
-Understanding the changing content and demand marketing landscape
-Developing a content strategy to support growth across the customer experience
-Creating inspiring content with webinars and videos
-Reaching and converting the right audience, to the right content at the right time

Boost Campaign Success with More Inspiring Content and Engaged Leads

This session will cover: 
-Picking the CRM and marketing automation stack that's right for you
-Organizing and managing data structures and flows across systems
-Setting up campaigns for success and scale
-Attributing pipeline, bookings and revenue to campaigns

Building an Engagement Engine to Capture, Nurture and Drive Revenue

This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space.

For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.

State of Marketing Technology Adoption Inside the Financial Services Industry

Marketing automation technology is driving change in every industry – and financial services is no exception. More pressure than ever before is being put on creating personalized and meaningful connections through every stage of the customer journey, and marketing automation platforms like Marketo are helping marketers reach their goals faster.

This session will focus on strategically implementing marketing automation to generate demand and amplify sales efforts within the financial services sector.

The Role of Marketing Automation in Driving the Transformation Agenda

In this new era of information and connections, the relationship between buyers and sellers has changed forever. 
 
Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on:
*  How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience
*  Which content delivers the biggest impact across each stage of the customer experience  
*  How advanced machine learning and AI can help connect your content, to the right audience, at the right time  
*  How to more accurately attribute bookings and revenue growth ​to campaigns

Transforming Content Marketing and Demand Generation in Financial Services

Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow. 

But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with?

Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss:
-why video is so important in 2017 for B2B marketers
-the best ways of measuring ROI from video content
-how to integrate video content into your wider marketing activity

The Impact of Video in B2B Marketing in 2017

For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

Our panel will weigh in on topics including:

- Selecting an attribution model that’s right for your organization
- Measuring marketing ROI effectively and accurately
- Interpreting attribution data to invest in more revenue-generating tactics

Executive Roundtable: Marketing Attribution & ROMI

As more marketers rely on content marketing to educate prospects and move them through the funnel, it’s becoming increasingly difficult to break through the noise and identify effective methods to connect with your best buyers. 

The answer isn't always creating more content—it’s getting the most out of your best content.

In this webinar, we’ll share 10 underutilized tactics you can use to broaden your content exposure and improve engagement at all stages of the funnel.

10 Ways to Improve Engagement Without Creating More Content

We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017?

Join us live as we share the most compelling responses. We’ll review the biggest B2B marketing trends of 2016, the current martech landscape, and the priorities of marketing leaders in the year ahead. 

In this webinar, we will discuss:
- Major trends currently top of mind for CMOs
- How the marketing profession continues to evolve in 2017
- Key data and trends in the marketing technology landscape

CMO Priorities and Predictions for 2017 [EMEA Edition]

CMO Priorities and Predictions for 2017

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack.

Join BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programmes and reporting in Marketo using BrightTALK’s advanced connector.

By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync.

In this live webinar, you’ll learn:
- Operational excellence in webinar programs, prospect follow-up, and reporting
- How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records
- Best practices in Marketo from BrightTALK

Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition]

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack.
 
Join LeadMD and BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programs and reporting in Marketo using BrightTALK’s advanced connector.
 
By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync.
 
In this live webinar, you’ll learn:
- Operational excellence in webinar programs, prospect follow-up, and reporting
- How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records
- Best practices in Marketo from BrightTALK and LeadMD

Amplifying Webinar ROI in Marketing Automation

Whether delivering webinars or sharing decks via SlideShare, marketers need to create presentation content that keeps their audiences engaged—and persuades them to take action. Developing effective presentations for an online audience, however, is easier said than done. How do you create memorable, persuasive content in this era of constant distraction? How do you create presentations that get your audience to put down their phones and start paying attention?

This is where the science comes in. Research has shown that there are a few key tactics that you can employ to create marketing presentations that your audience won’t forget.

In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Taylor Freitas, Content Marketer at BrightTALK, will share tactics to make your content more memorable and persuasive. They will discuss:

- How to design presentations that tap into your audience’s deep memory and stay ingrained in their brains;
- Scientifically-backed ways to create more persuasive content;
- Why visuals and storytelling are the keys to effective presenting.

The Science of Memorable and Persuasive Presentations

In a data-centric workforce, metrics and benchmarks provide professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is conducting surveys to capture your target audience’s pain points, thoughts, strategies, and drivers. 

As companies continue to compete for market space, one strategy to approach the industry is to create and conduct insightful studies. Prospects and customers alike want to understand the latest trends, what their peers are doing, and where their industry is going. When done right, research elevates your gravitas in the market and serves as an effective way to engage your prospects -- both while completing the study as well as revealing the results.  

Join Frost & Sullivan and BrightTALK for an in-depth discussion on research reports and findings. Topics include (but not limited to): 
- Defining your goals for conducting research
- How to structure your report for ideal results
- Converting data into marketing content

How to Conduct Research for Revenue Generating Content

Data is everywhere, but unfortunately, most business users don't have the time to sort through a bunch of stats. They just want to see the bigger picture--so why not give it to them?

Self-service analytics has enabled business users to access and interpret data without needing any statistics background. When coupled with data visualization techniques, we've seen that not only are business users more encouraged to make more data-driven decisions, but they are also able to do this without needing help from their BI or IT teams. 

Join this session where we will discuss:
-How to encourage people from all different teams to embrace self-service analytics
-Why data visualization plays a huge role in the success of a data-driven culture
-Top things to take note of when creating dashboards that can easily communicate and add value 
-How to teach users to get the most from their data and generate actionable insights

Empowering business users with self-service analytics and data visualization

When it comes to the customer experience consistency is key, especially when it costs 5x more to acquire a new customer than to keep an existing one. So, how do you design a cohesive, seamless customer experience that excites your new customers and keeps the loyalty of your customers?

Join Kapost and BrightTALK as we walk through the copious ways a single piece of content can be leveraged throughout different points in the journey to reduce churn and to spike upsell potential. Kapost will share some of the latest insights from their 2016 B2B Customer Experience Benchmark Report such as how to:
- Create a standardized, repeatable process across teams, tools, and channels that creates a full-funnel customer experience 
- Ensure your content is accessible for your key users, so they have a straightforward process for consuming information 
- Improve the process strategically from both a quantitative and qualitative perspective

5 Proven-Methods to Create Content for a Consistent Customer Experience

So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to purchase. You’re ready to make video content a part of your marketing plan, but what kind of video should you be making? And how will you get value from it?

In this webinar we’ll be discussing the right formats of video to meet different marketing objectives, and how to best use the different videos you create to achieve ROI. Using case studies from BrightTALK Studios customers across industries, we’ll give you a practical framework to create successful videos that'll hit your KPIs.

Creating Marketing Videos that Guarantee ROI

Lead Gen & Nurturing Strategies for Financial Services

Taking inspiration from best-in-class marketing departments working across both the Technology and Financial Services organizations, this presentation looks at the situation, strengths, differences and challenges of each sector. Whilst vastly different sectors, all too often both can be too inwardly-industry-focused and in fact both have much to learn from each other.

This session will provide examples of best-in-each-sector and will provide actionable ideas to take back to the business; to further enrich your roles and the robustness of your own marketing strategy.

Same, Same but Different: B2B Marketing in the FinServ and Tech Sector

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Same, Same but Different: B2B Marketing in the FinServ and Tech Sector

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