Same, Same but Different: B2B Marketing in the FinServ and Tech Sector

Presented by

Phil Ball, Managing Director at Clevertouch

About this talk

Taking inspiration from best-in-class marketing departments working across both the Technology and Financial Services organizations, this presentation looks at the situation, strengths, differences and challenges of each sector. Whilst vastly different sectors, all too often both can be too inwardly-industry-focused and in fact both have much to learn from each other. This session will provide examples of best-in-each-sector and will provide actionable ideas to take back to the business; to further enrich your roles and the robustness of your own marketing strategy.

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Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.