Best Practices: Sales and Marketing Alignment

Presented by

Rod Sloane Author & Sales & Marketing Alignment Expert

About this talk

Rod Sloane works with companies that want 47% of their sales pipeline to come from marketing. He shows clients how to increase revenue with practical sales and marketing alignment that enhances the customer buying experience. Rod is a seminar leader, facilitator and conference speaker. He is also the author "Alignment: The Secret to Getting Your Sales and Marketing Teams Working Together". Sloane's sales and marketing career includes working for IBM, BAT and Computer Associates. He started off selling hot dogs at Blackpool Pleasure Beach. LinkedIn: Contact:

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Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.