Bridget Greenwood, Financial Social Media
In a world where the financial services industry has such a bad image, where trust is virtually non existent even within the industry, what can social media do to help improve this image?
Do you really know why people don’t trust your company? Do you know which steps to take to endear trust?
Latest research reveals how emotions drive us far more than we realise. We’re not the rational creatures that we’d like to believe we are, instead we are predictably irrational (as Dr Dan Ariely points out).
We all have emotional triggers which influence us. By positively weaving these triggers into our social media strategy anyone can start to regain trust and brand loyalty into their company. It’s all about positive influence.
In her talk Bridget will identify these emotional triggers and the simple steps you can take to positively influence others and begin to rebuild trust through your social media.