Developing Social Media Communications – A Phased Approach to Strategy
Developing a Social Media strategy can be daunting. Is it right for my business, what risks am I running, will it provide an adequate return on investment? These are some of the questions asked by both marketers and their Boards.
Peter Prince, most recently Head of Digital Communications at RBS, will explore some of these questions backed up by the unique insight of working in one of the most challenging corporate environments.
Through a stepped approach, Peter will outline how to proceed logically from early beginnings through to the development of a strategy that will fit comfortably with a company’s values and objectives.
Peter Prince has been involved in the Digital world since the 1990’s when he helped to shape early strategy at RBS in response to the dot.com opportunity. Growing with the company he has delivered projects ranging from interactive sports sponsorship, business knowledge portals, digital customer service, apps for investors, and internal digital magazines. He is convinced of the value of social and brought this to the forefront of the recently re-launched www.rbs.com, but his long history in the sector makes him wary of the traps and keen to share this learning.
Peter is currently a consultant having recently launched Cognatic Digital, a company that aims to provide pragmatic advice, that provides both cost effective and tangible results for companies investing in digital.
RecordedNov 8 201245 mins
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