Key Findings, KGWI: The Rise of Social Media for Personal and Professional Use

Presented by

Todd Wheatland, VP, Head of Thought Leadership & Marketing and Megan Raftery, Sr. Manager, Workforce Research & Intelligence

About this talk

The 2012 Kelly Global Workforce Index shows that most workers feel under-valued, and frequently think about resigning—and this is a major issue for employers as they seek greater productivity from their people. The explosion of social media across the globe has transformed personal communications and opened up myriad of opportunities for interaction across communities, regions and peer groups. Along with the opportunities come challenges, nowhere more so than in the workplace. The spontaneous and free-ranging character of social media can sit uneasily in a work setting. Understanding and managing the workplace issues associated with social media is an evolving discipline. However, it is clear that attitudes toward social media are far from uniform. Generational, occupational and regional variances shape the way that people embrace these platforms. A fundamental question is whether there is a place that social media can, or should, occupy for individuals in the contemporary workplace. Views on this are divided.

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