Cross-Marketing: How to Turn Competitors into Partners

Presented by

Shel Horowitz

About this talk

We've all been trained to beat down our competitors at every turn, because we've been living in the scarcity model. Shifting from scarcity to abundance--knowing that there IS enough to go around-changes your competitors from threats to marketing agents. The shift takes some time and energy, but the rewards are worth it. Instead of carving up tiny pieces of a finite pie, you keep expanding the pie and having enough for a second helping.

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