Perceived Value - What's it Worth?

Presented by

Lisa Beck

About this talk

Description: As a Harley Davidson senior executive once said, "We don't sell motorcycles we give an opportunity to a middle aged accountant to dress in black leathers ride thru small towns and scare people?" Harley Davidson has perceived value - they do not just sell motorcycles they sell the experience. Does your company understand its perceived value in the marketplace? How do you create perceived value both internally and externally to generate sales in a down economy? Listen to this webinar and learn how to create develop perceived value.

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