Storage Best Practices for Energy Efficiency

Wayne M. Adams, Chairman, SNIA Board of Directors
Is your storage infrastructure as energy efficient as it can be? Learn about common industry best practices and technologies such as thin provisioning, data deduplication, compression and storage-tiering to reduce energy consumption. Understand the SNIA Emerald Specification and Program for energy metrics when selecting new storage solutions.
Apr 26 2012
48 mins
Storage Best Practices for Energy Efficiency
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  • How Cool is the Cloud? Exploring Your Data Center Cooling Options May 15 2014 6:00 pm UTC 45 mins
    All Data Centers, whether great or small, have one thing in common; they have a heat transfer (cooling) problem. Not even ten years ago, cooling problems were solved with the purchase and installation of another Computer Room Air Condition (CRAC). Today’s cooling methodologies are truly amazing, but can be very intrusive and expensive to implement. It seems that Data Center Managers ‘stuck’ with a ‘legacy’ data center have been given two options; either adopt the latest and greatest cooling methodologies or move your Information Technology (IT) to the cloud. In many cases today, the question may be “How do we keep the wheels on the donkey cart while we figure out how and when we go to the cloud?”

    Join Cask to understand issues such as:
    - Why your cooling solution may not be as pathetic as you think.
    - How Computational Fluid Dynamics (CFD) can help you understand how heat transfer works (or doesn’t work) in your data center.
    - What you can do to inexpensively update your cooling methodology.
  • Service Chaining and SDN: Delivering Secure and Accelerated Infrastructure May 15 2014 3:00 pm UTC 45 mins
    Legacy data center network architectures are typically static, inflexible and manually provisioned, making them unsuitable for the scale and agility required of a cloud business model. Emerging cloud delivery models incorporate automated service provisioning in a virtualized, multi-tenant environment to achieve scale and agility. Dynamic service chaining is a critical component in building an on-demand model for consumption of L4-L7 application network services. In this session we will cover how dynamic service chaining is integrated into the SDN and cloud orchestration platforms to deliver a highly available, secure and accelerated infrastructure.
  • Security and the Data Canter - 4 Trends that Could Change Everything May 15 2014 11:00 am UTC 45 mins
    The practice of securing the data center is changing almost as fast as the technology in them. Historically protection of data center assets – physical and virtual – has been siloed. Increased physical terrorism and cyber terrorism are forging a new thinking about how to protect data centers. The requirements for securing the data center are becoming holistic with physical and cyber security integrated into a single discipline.

    So join Jerry L. Bowman, President of Square Mile Systems and Data Center industry veteran as he highlights ways to effectively deal with cyber security and discusses the 4 trends in Data Center security that could change everything:

    - The New Cyber Security – the new expectations of cyber security, including new framework like the NIST Framework for Improving Critical Infrastructure Cybersecurity and other important standards and best practices from organizations like ISACA, ISO, TIA and BICSI.

    - Public and Private Clouds – Public and private clouds bring new levels of risk as the emphasis on infrastructure security for data in motion becomes key. This trend is driving new levels of focus on the availability of data across a broader infrastructure.

    - Accreditation – More and more data center professionals are looking for accreditation of their facilities and networks against standards and best practices. The future of accreditation against standards is discussed and the role of the security professional.

    - Shadow IT – The most secure data center in the world isn’t going to provide any protection if IT services are sought by Shadow IT organizations. The increasing tolerance of BYOD (bring your own device) along with the use of often unapproved IT software and services could become the nemesis of cyber security.
  • Data Center Cooling: How to Measure & Improve Utilization May 14 2014 8:00 pm UTC 45 mins
    Study of data centers reveals the average computer room has cooling capacity that is nearly four times the IT heat load. When running cooling capacity is excessively over-implemented, then potentially large operating cost reductions are possible by turning off cooling units and/or reducing fan speeds for units with variable frequency drives (VFD). Using data from 45 sites reviewed by Upsite Technologies, this presentation will show how you can calculate, benchmark, interpret, and benefit from a simple and practical metric called the Cooling Capacity Factor (CCF). Calculating the CCF is the quickest and easiest way to determine cooling infrastructure utilization and potential gains to be realized by AFM improvements.
  • The Rise of The ServerSAN: Will converged storage kill off the disk array? May 14 2014 6:00 pm UTC 45 mins
    A new class of software defined storage ServerSAN solutions promise to bring to the staid world of storage the disruption, and efficiencies, that virtualization has brought to computing. ServerSANs, typified by VMware’s VSAN and hyperconvirged solutions from Simplivity and Nutanix use software, running under a hypervisor, to take SSDs and spinning disks into a common, high performance storage pool.

    Can ServerSANs replace the physical SANs and disk arrays the way virtual servers have replaced their physical counterparts or are ServerSANs a niche solution for remote offices and SMBs? Either way it’s clear this new technology should be in your storage solution bag of tricks.

    In this presentation we’ll explore the common elements ServerSAN solutions have and compare some of the leading solutions and their unique solutions to common problems like fault tolerance and data protection.
  • The Software-defined Datacenter in a Hyperconvergence World May 14 2014 4:00 pm UTC 45 mins
    In today's data centers, the need for flexibility and agility is undeniable. As businesses continue to grow and leverage technology to remain competitive, they require a new way of simplified IT. IT organizations can no longer deal with complex, cumbersome legacy infrastructure that can't keep at the pace of the business.

    In this webinar, discover:
    - What is hyper convergence
    - The benefits of converged infrastructure
    - Best practices and use cases for leveraging hyper converged architectures
  • Is the data center industry heading for a quartz crisis? May 14 2014 12:00 pm UTC 45 mins
    In the 1970s and 1980s the Swiss watchmaking industry went almost extinct as Asian companies such as Seiko moved to factory mass manufacturing of the new, cheaper and more accurate quartz watch movement. The Swiss industry shrunk rapidly, most of the brands went under or were sold and had to find a new way to survive. The Swiss survived, at much smaller volume, by producing high cost mechanical watches which were expensively marketed as luxury items, a type of positional good (a good whose value is determined by its desirability to others) and creating an artificial scarcity.

    We have a similar economic event happening in the data center market today. The design, construction and operation of a data center to the minimum TCO has become commoditised, suppliers and operators no longer have any “secret sauce” or knowledge that enables them to substantially outperform the market, at the same time cloud technologies are driving down the market price at a huge rate thanks to the uber operators such as Google and Amazon.

    The questions this raises are;
    1. Which of the current types of data center or equipment supplier will survive?

    2. Will the whole market go to cloud services purchased by the hour and eliminate data center demand entirely?

    3. Will the modular, factory built, data centers become the Quartz watch and virtually eliminate legacy custom design and ‘stick build’?

    4. Are the modular vendors offering real TCO value for money or are they the new luxury brands selling only perceived value and marketing?

    5. What happens to the value of existing data centers for enterprise owner operators and data center businesses?
  • Building a Green Internet May 14 2014 8:00 am UTC 45 mins
    A number of companies are helping to build the green Internet by committing to power their operations with 100 percent renewable energy. Find out who is doing it and how they are doing it, in this talk from Greenpeace’s, Head of Technology, Andrew Hatton

    - Cloud Energy Snapshot
    A quick look at the different energy sources powering the internet today across the globe

    - Your Roadmap to a Green Internet
    The IT sector has made substantial progress in driving innovation in data centre and server energy efficiency design in the past 5-plus years, yet there is more to do.

    Here we look at the key ingredients for any company which wants to build their part of the internet with renewable energy.

    - Your own online world: Green in Real Life or #Dirty
    From social media to music, streaming video, we are increasingly moving much of our lives online. That means a lot of new data to store. But where is that databeing stored, which companies are storing it, and what kind of energy are they using?

    - Green Internet leaders and best practice
    Find out which companies have committed to a goal of powering data centres with 100 % renewable energy. Find out which organisations are providing the early signs of the promise and potential impact of a renewably powered internet.
  • Choosing Your Cloud Deployment Recorded: Mar 27 2014 3 mins
    Catch up with Dimension Data's Andy Lancaster at Cloud Expo Europe 2014 in this on-demand video.

    Discover what he's excited for this year in cloud computing, whether he'd use the Cloud if he was starting out today and more!
  • 3 Essentials for Visibility During Data Center Transformation Recorded: Mar 26 2014 44 mins
    As your data center undergoes a transformation caused by exponential network growth, virtualization, SDN, and the growing need for more tools to monitor, secure, and analyze the network, you may find yourself missing a critical layer: visibility.

    Jim Frey, Vice President of Research & Network Management at Enterprise Management Associates, and Dave Reoch, Sr. Director of Data Center Solutions at Gigamon, will discuss the 3 essentials to maintain visibility during this transformation. Learn about:

    - Key changes and challenges with data center transformation
    - How these changes impact your visibility
    - What you can do today to stay ahead of the curve
  • How Big Data Analytics Will Transform Data Center Efficiency Recorded: Mar 20 2014 47 mins
    In this 45-minute webinar, Patrick Flynn will make the case that the data center is the best and only place we can hope to meet the massive sustainability challenges confronting today’s enterprises and governments. Patrick will describe how data analysis holds the key to energy efficiency, business continuity and a new, better paradigm in performance measurement that will transform infrastructure and IT alike.

    Patrick Flynn holds an MBA from the MIT Sloan School of Management as well as a BS in Mechanical Engineering from Stanford University. His work includes identifying, prioritizing and implementing a wide array of projects within IO’s operations and product platform. He is a Professional Engineer (HVAC) and LEED Accredited Professional.
  • PUE in the past; Towards TUE in the Future Recorded: Mar 19 2014 42 mins
    The metric, Power Usage Effectiveness (PUE), has been successful in improving energy efficiency of data centers, but it is not perfect. One challenge is that PUE does not account for the power distribution and cooling losses inside IT equipment. This is particularly problematic in the HPC (high performance computing) space where system suppliers are moving cooling and power subsystems into or out of the cluster.

    This presentation describes two new metrics: ITUE (IT-power usage effectiveness), similar to PUE but “inside” the IT and TUE (total-power usage effectiveness), which combines the two for a total efficiency picture addressing the shortcomings inherent in the PUE metric.
  • Data Center Monitoring – You Cannot Manage What You Cannot Measure Recorded: Mar 19 2014 41 mins
    Data Center Efficiency is part of the new reality for the Mission Critical world. This has been driven by the corporate mantra to reduce operating costs in an era driven by financial constraint and increased focus on cost-effectiveness and efficiency or sometimes the added social pressure to be more sustainable.

    Data Center Infrastructure Management “DCIM” is seen as critical to optimizing long term operational and energy efficiency. However, the first step is facing the challenges of installing proper monitoring of the electrical, mechanical systems, as well as the environmental parameters, in an operating data center.

    This presentation will explore the latest measurement technologies and methodologies (and their limitations) that can be considered for retrofit and new installations, as well as practical tips for installing the instrumentation and sensors that can be utilized for analyzing and improving a data center’s energy efficiency.
  • The Modern Data Center: Metrics for Achieving Web-Scale and IT as a Service Recorded: Mar 19 2014 60 mins
    Join us for a discussion between Claus Moldt, former Global CIO at SalesForce.com, and David Roth, CEO of AppFirst. Learn best practices from two of the world’s leading organizations on how they’ve achieved web-scale IT.

    During this webinar, we’ll explore:
    - How the right breadth and granularity of metrics is required to successfully achieve and manage web-scale, and transform IT to a Service
    - Best practices established at companies like SalesForce.com and eBay
    - Strategies for sizing environments when migrating to virtual or cloud services
    - The benefits of an IT as a Service model
  • Data Center Monitoring - Metrics that Matter for Effective Management Recorded: Mar 19 2014 46 mins
    Key performance indicators (KPI) enable organizations to manage their factories, distribution centers, supply chain and other aspects of your business operations in a cost effective manner. This means having metrics that matter covering not only utilization of assets, material consumption and production output. In addition, this means having insight into defects, re-work, lost time due to delays or lost opportunity. IT Data Centers are Information Factories that also need to be monitored for different purposes as well as from various facets and context to have timely insight for effective decision-making. Monitoring ranges from physical facilities or the habitats for technology to the technology and tools that live there (servers, storage, networking, hardware, software) to deliver information services. This webinar looks at how to avoid flying blind gaining situational awareness and timely data center insight monitoring a key enabler for data center infrastructure management (DCIM). Topics that we will discuss include metrics that matter, service level objectives (SLOs), DCIM, PMDB, performance, availability (reliability, accessibility, and durability), capacity, energy and economics (PACEE), cloud, virtualization, sustainability among others.

    Key themes:
    •Everything is not the same in the data center or information factory
    •Metrics that matter from physical to virtual, cloud and where to get them
    •Facilities, energy and power, server, storage, networking and software
    •Do you know what your costs to deliver a given level of service are?
    •Sustainability for productivity and economics without the Green-washing
  • Data Center Futures - New Build or Legacy Cloud Retrofit? Recorded: Mar 13 2014 55 mins
    IT Departments are pressured into using cloud services, but they face challenges in delivering these services, should they move into new build cloud, legacy cloud or internal cloud via a retrofit of their existing facilities?

    Join John Booth and guests Bob Crooks of BCS Green IT Special Interest Group, Richard Barrington of ICEOTOPE, Vic Smith of Colt and Gary Thornton of AET4IT for a discussion of the benefits and pitfalls of all 3 and takes a quick peek into the data centre of the 2025.
  • Sustainable Enterprise Architecture Recorded: Mar 4 2014 55 mins
    ICT Enterprise architecture is the backbone of corporate IT systems, the question is are they or can they be sustainable?

    Join the MD of Carbon 3IT and Vice chair of the BCS Green IT SG John Booth and his guests Alex Bardell of Deloitte, Richard Lanyon Hogg of IBM, Bob Crookes from DEFRA and Chair of the BCS Green IT SG and IT4s Consultant Gary Thornton as they answer the core questions for sustainable enterprise architecture:
    - What is sustainable enterprise architecture?
    - Will it require additional skills or money to achieve?
    - Will enterprise architecture be superseded by cloud technologies?
  • Leaving Retail Datacenters Behind – The Move To Greater Efficiency Recorded: Feb 13 2014 28 mins
    Are you finding yourself a victim of your own success?  The prevailing thinking is colo or retail gives you everything you need for a “small phenomenal fee” and Wholesale gives you the basics at an affordable price. In the past, most companies had to wait till they were a lot bigger before being able to invest in enough infrastructure to move to Wholesale from Retail in order to take advantage of the better pricing and greater efficiency. These days, many traditional wholesale providers offer trimmed down versions of retail services (A.K.A. Wholo) in order to help you bridge the gap sooner and take advantage of wholesale pricing models. 

    The webinar will cover what to look for from Wholo providers and what you can provide yourself in order to make it work.
  • PUE Obsessed? Practical Retrofit Opportunities vs. New Builds Recorded: Feb 12 2014 46 mins
    Data Center Efficiency is part of the new reality for the Mission Critical world. This has been driven by the corporate mantra to reduce operating costs in an era driven by financial constraint and increased focus on cost-effectiveness and efficiency or sometimes the added social pressure to be more sustainable.

    The Green Grid created the Power Usage Effectiveness metric “PUE” in 2008 and it is now a globally accepted basic reference for facility infrastructure energy efficiency. However, while PUE was never meant to compare different sites, nonetheless is has been used that way by many people. There are endless press releases about new super-efficient hyperscale data centers having PUE claims of under 1.2, while in contrast many existing data centers that were built only 5-10 years ago may still operate at a PUE of 2.0 or higher.

    This presentation will explore the latest technologies and methodologies (and their limitations) that can be considered for retrofit opportunities and practical tips for improving a traditional data center’s energy efficiency, some of which new data centers utilize to achieve extremely low PUE numbers.
  • ASHRAE Guidelines For Thermal Management and Control: A Big Opportunity Recorded: Feb 12 2014 47 mins
    Why even condition data centers? What really happens inside IT equipment? Do server fans really account for 20 percent of IT power consumption? This talk presents in-depth information from ASHRAE, IT system vendors, and industry case studies to detail what are the failure mechanisms, how big is the risk and opportunity in using economizers, and what really happens inside the IT equipment when inlet temperatures increase. As a bonus, the talk goes over the updated ASHRAE 2012 IT Equipment Power Trends, providing a unique view into the future power trends roadmapped by the major IT equipment vendors.
Best practices for achieving an efficient data center
With today’s pressures on lowering our carbon footprint and cost constraints within organizations, IT departments are increasingly in the front line to formulate and enact an IT strategy that greatly improves energy efficiency and the overall performance of data centers.

This channel will cover the strategic issues on ‘going green’ as well as practical tips and techniques for busy IT professionals to manage their data centers. Channel discussion topics will include:
- Data center efficiency, monitoring and infrastructure management;
- Data center design, facilities management and convergence;
- Cooling technologies and thermal management
And much more
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  • Title: Storage Best Practices for Energy Efficiency
  • Live at: Apr 26 2012 4:00 pm
  • Presented by: Wayne M. Adams, Chairman, SNIA Board of Directors
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