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Server Energy Usage, Costs: Implications for the Cloud and In-house Data Centers

Jonathan Koomey, Consulting Professor, Stanford University
This talk will describe the key driving forces affecting data center costs, developing and documenting detailed examples from available data, estimating costs and correcting them for inflation, and explaining the implications of the results. It also will explore some ways to improve data center efficiency, the most important and most neglected of which relate to institutional changes that can help companies reduce the total costs of computing services.
Aug 16 2012
34 mins
Server Energy Usage, Costs: Implications for the Cloud and In-house Data Centers
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Data Center Management

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  • Ask, Measure, Learn May 28 2015 4:00 pm UTC 45 mins
    Lutz Finger, Director of Data Science and Data Engineering, LinkedIn; Author, "Ask, Measure, Learn"
    We do not want Big Data! We want the right data to answer the right questions!

    Data is changing our world. Predictions using massive data not only have improved many products. At the same time, they have, in some industries, disrupted business models and created new ones.

    What does an organization need to do to generate a new competitive advantage out of data? The answer might be surprising. “Change the state of mind.”

    Companies often do not need big data. They essentially want small and actionable advice. Some predictions will need big data to surface relevant information, but not all. The key to success for many companies, however, is to enable “data­driven” decision making. Lutz will discuss the steps he has used in starting and developing his own company (later sold to WPP), as well as how he leads LinkedIn’s data science team.

    A) Change the state of mind!
    Enable everyone in the company to ask “data driven” questions. Lutz will show how this is the hardest part of the on­going exercise, but why most businesses actually can achieve this with their current strategic abilities. Using examples we will learn what is the best way to formulate the “Ask”.

    B) What data?
    Data can be a source of disruption & innovation. Business models change because new data sources and enhanced computational power allows new services or improve old services. But which data to use? Domain knowledge is often more important than having “Big Data". Lutz will introduce a framework on how to think about data.

    C) How to build a Data Team?
    How can organizations build up data capabilities within your team. Contrary to the common discussion that a data scientist are not ‘hard to find’. Lutz will explain how every company can create a data science organization by just mixing the right skillets.
  • Human-Centered Design and Data Science May 27 2015 3:00 pm UTC 45 mins
    Dean Malmgren, Partner and Data Scientist, Datascope Analytics
    When you hear someone say, “that is a nice infographic” or “check out this sweet dashboard,” many people infer that they are “well-designed.” Creating accessible (or for the cynical, “pretty”) content is only part of what makes good design powerful. The human-centered design process is geared toward solving specific problems. This process has been formalized in many ways (e.g., IDEO’s Human Centered Design, Marc Hassenzahl’s User Experience Design, or Braden Kowitz’s Story-Centered Design), but the basic idea is that you have to explore the breadth of the possible before you can isolate truly innovative ideas.

    In this talk, I'll share some lessons we've learned from the human-centered design process and how those lessons can be used by other data science practitioners.
  • Data Center Evolution and Network Convergence May 18 2015 1:00 pm UTC 45 mins
    Ossama El Samadoni, SNIA Middle East Committee
    FC, FCoE, NAS, iSCSI, DCB, traditional LAN, internet/WAN, HPC, clusters, clouds, server virtualization, storage virtualization, network virtualization, and more are all colliding in your data center. Redundancy, resiliency, security, I/O consolidation, network convergence, dynamic application distribution, and thin provisioning with high levels of service are desired at all layers and all data center sizes across a broad spectrum of use cases. You worry about operational separation, buying decisions, investment protection, cost and energy savings, and evolving standards while maintaining very high levels of service and security. Is the technology evolving to a dream come true or a nightmare? If that doesn’t keep you up at night nothing will.

    This session from SNIA will untangle, define, and illustrate the main ideas and concepts behind Data Center Evolution and Network Convergence to give context and a solid foundation for discussions with your vendors, as well as for your further reading and investigation. The point of view taken for this presentation is that of the network and transport characteristics in the face of the changes taking place.
  • Large Scale, High Performance Visibility Plane for Cloud and Web Service May 13 2015 6:00 pm UTC 45 mins
    Gordon Beith, Director of Product Management
    This webinar will describe the challenges faced by cloud and web service providers when attempting to monitor, manage, and troubleshoot across large data centers and networks, whether fully owned or hosted. It will describe the benefits of using a unified visibility plane as the solution to address these challenges, in a cost-effective and streamlined manner, whether it is for security, performance, and/or troubleshooting purposes.
  • Ultimate Multi-WAN Diversity Through Cutting-Edge Technology May 12 2015 5:00 pm UTC 60 mins
    Todd Kelly, VP of Solutions Engineering, Cradlepoint
    The evolution of the distributed enterprise network and its ability to deliver for the brand has dramatically changed since 2000. In the past, telephone line infrastructure like V.90 modems were installed to simply process credit cards and the branch office was confined to local content advertising. Then, wired broadband WAN connectivity such as T1, DSL, Cable, and Metro Ethernet was introduced to the mass market, opening up new applications to reach customers. Additionally, the need for private network communications via wired WAN brought about the introduction of technologies like MPLS and Frame Relay networks. The combination of broadband-wired WAN performance, with private network capabilities, offered the brand the ability to provide more secured bandwidth to locations – but at a premium with a level of reliability that greatly varied depending on geography.

    Today, wireless broadband WAN connectivity is pervasive across North America and is the wave of the future. 4G/LTE has outpaced MPLS, Cable, DSL, and other means of traditional wired WAN networking at a fraction of the cost.


    Now, the ‘Store of the Future’ is here with cutting-edge technology offering Ethernet LAN connectivity over 4G/LTE wireless broadband. With dual active 4G LTE modems, wired Ethernet WAN connectivity, dual-band/dual-concurrent ac WiFi and enterprise-grade security - all in a consolidated, easy-to-manage platform, delivering a reliable and scalable broadband experience.

    The convergence of wired and wireless connectivity into a single platform reduces PCI scope, simplifies network complexity, and lowers the carbon footprint of your network; all while leveraging the cloud for remote management and best-in-breed security solutions.

    Join us for this webinar to learn about Ultimate Multi WAN DiversityTM, network cost-savings through cutting-edge technology, and how the ‘Store of the Future’ is here.
  • Wireless Technologies: Keeping Critical Applications Running at Remote Sites May 12 2015 1:00 pm UTC 45 mins
    Eric Bear, VP Product Solutions, Signalhorn
    Businesses rely more and more on technology that touches their customers directly. This is especially true in remote branch locations like stores or restaurants. Whether it is digital signage for advertising in the product aisle, swiping a customer loyalty card at the gas pump, or simply taking a credit card at check out, when the network connection is down you are losing money and upsetting customers.

    Wireless and satellite technologies can provide very high reliability and surprisingly cost effective alternative routing solutions to your terrestrial network. Discover how these solutions could work to your advantage across your remote locations.
  • The Data Center of the Future: Is It Software-Defined? Recorded: Apr 30 2015 47 mins
    Matt McSpirit, Snr. Technical Product Marketing Manager, Microsoft
    The power of the cloud brings both opportunities and challenges to the enterprise. IT professionals are looking to embrace the power of software, to transform their existing infrastructure into an efficient, optimized, scalable, software-defined data center, that gives them the management control and capability they need to drive their businesses forward. At the same time, they want to build on existing experience and knowledge, whilst pushing forward with new technologies, skills and certifications.

    In this webinar, Matt McSpirit will outline the key essentials for future-proofing IT infrastructure and explore the role of the Microsoft Cloud Platform (with technologies like Windows Server, System Center and Azure) in achieving the vision of tomorrow's software-defined data center.
  • IT Transformation Journey: Becoming a Service Provider to the Business Recorded: Apr 30 2015 34 mins
    Sandy Thorsen, Enterprise Architect, Rackspace
    The way Business Users consume services is changing, “Central IT” has an opportunity to increase the value provided to their Business Users. New trends in brokering services are surfacing along with a great diversification in Service Providers across IaaS, PaaS and SaaS solutions, managed and un-managed, that can be leveraged. Come join us in reviewing the steps involved in becoming a Service Provider to your Business through IT-as-a-Service enablement from a Managed Cloud Service Provider perspective.
  • VMware Virtual Volumes and their Impact on the Datacenter Recorded: Apr 30 2015 64 mins
    Tom Fenton, Taneja Group; Juan Novella, VMware; Ken Werneburg, VMware
    Join us for the first in a series of fast-paced and informative 60-minute webinars, as we discuss with VMware one of the hottest topics in the datacenter: VMware vSphere Virtual Volumes (VVol). VVol is the industry's first solution to enable native virtual machine-awareness across a broad range of SAN/NAS arrays. VVol is packaged as a feature in nearly all VMware vSphere Editions and is being embraced by storage partners at an unprecedented rate. IT professionals, especially those involved in datacenter operations, are showing great interest in implementing VVol in their own environments.

    This moderated session features Juan Novella and Ken Werneburg, VVol experts from VMware, who will discuss VVol technology, the rapidly expanding ecosystem, and the impact this game-changing capability will have in the datacenter. Attendees will be encouraged to submit their questions during the session.

    Panelists:
    Juan Novella, Product Marketing Manager – Storage; VMware
    Ken Werneburg, Senior Architect - Technical Marketing; VMware
  • The Data Center Has Left the Building Recorded: Apr 30 2015 49 mins
    Zack Belcher, Sr. Product Manager, Fluke Networks
    The borders of the data center has become blurred or eliminated with virtualization, cloud solutions, and mobile devices. With increased complexity comes less visibility coupled with heightened user expectations. In this session, we’ll discuss the impacts of the new ‘borderless enterprise’ on network management practices and provide guidance on how to adapt to this new frontier.
  • Data Center Transformations: From Here to There Without Service Interruptions Recorded: Apr 30 2015 47 mins
    David Cuthbertson, CEO, Square Mile Systems and Kristofer Mathisen, VP, David Kenneth Group
    If transforming your data center without service interruptions is imperative, join this session to learn about a tested and proven methodology, the DKGm, that will get you there. It has produced to date on time and on budget data center transformations without service interruptions 100% of the time.

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  • Next Generation Flash Storage: More than a "Band-Aid" for the Data Center Recorded: Apr 30 2015 46 mins
    Adrian Clarke, Pure Storage
    The business is continually expecting IT to:
    1. Accelerate the business
    2. Evolve IT into as a service
    3. Constantly improve Efficiency

    But, even common and simple challenges in the data center take too much time to resolve effectively and IT is often too involved in fighting fires than expanding.

    Flash storage can be a solution to this, but traditional and recent flash models have been little more than a "band-aid" for critical applications.

    With more need than ever to spend time on innovation, join Adrian Clarke from Pure Storage as he looks at the Next Generation of Flash storage, how it can deliver a better economy and what simple changes can be made in your infrastructure to help you accelerate your business.
  • Availability for the Modern Datacenter: Top 5 Features of Next-Gen Backup Recorded: Apr 29 2015 45 mins
    Rick Vanover, vSpecialist and Product Strategist, Veeam
    Do you know where your data is? Backup isn't a simple matter of copying data to an offsite box each night anymore, especially if you're running hundreds of workloads on virtual servers.

    Do you know which files are located on which media? Can you restore data accurately and reliably, and how long will the job take? These are the questions that keep IT admins up at night, but we have the answers.

    Join this presentation as Rick Vanover will explain how to:

    · Integrate backup with virtualization management platforms

    · Protect virtual machines as well as data

    · Leverage cloud resources for backup and recovery

    · Optimize deduplication to keep backup workloads manageable

    · Recover individual files and app items with ease
  • Data Centre Transformation - Enterprise Cloud Best Practices Recorded: Apr 29 2015 49 mins
    Neil McEvoy, Founder, Cloud Best Practices Network
    This presentation will provide an executive overview of how the enterprise data centre is being significantly impacted by the ongoing trends of Cloud computing, covering topics such as PaaS & DevOps, Hybrid Cloud Outsourcing, Multi-Cloud Brokerage and IoT Smart Cloud Computing.
  • Modular Data Centers: The Future Is Now Recorded: Apr 29 2015 63 mins
    Andy Lawrence, VP of Datacenter Technologies, 451 Research; Ciaran Forde, VP, Global Datacenter Business, CommScope
    The data center — what it is, what it does, how it works — is undergoing rapid, dramatic transformation. And data center infrastructure is also in transition, as modular designs take center stage.

    Join experts from 451 Research and CommScope as they examine how the data center has changed and the outlook going forward. During this complimentary one-hour webinar we will:

    - Explore the evolution of data center design and architecture that has led to today’s prefab modular (PFM) designs
    - Discuss the key considerations in evaluating and buying a PFM data center, including engineering issues, choosing a vendor, and qualifying and quantifying your needs
    - Get an insider’s perspective on the innovative Data Center on Demand™ modular solution, with real-world implementation examples
  • Surveillance: Protect Your IP From Watching Eyes Recorded: Apr 29 2015 39 mins
    Stan Mesceda, Product Manager of High Speed Encryption, Gemalto
    Join Gemalto on April 29th to hear Stan Mesceda, Senior Product Manager at Gemalto give his expertise on data in motion and the importance of High Speed Encryption
  • Expert Panel: Shape Up Your Datacenter in 2015 Recorded: Apr 29 2015 50 mins
    Stu Miniman, Wikibon; Jeff Babcock, Empire Life; Suda Srinivasan, Nutanix
    Start delivering on your key datacenter initiatives with peak efficiency, agility, and lower costs. Join our panel of experts as they discuss the transformative technologies that are putting datacenters on the fast track to fitness.

    Join the panel discussion and learn:
    - How Empire Life lowered their infrastructure costs by 60% and reduced their datacenter footprint by 16:1
    - The questions you should be asking to assess your environment’s current fitness level
    - How technologies like server virtualization, hyperconverged architectures, and hybrid cloud strategy can help
  • Transform the Data Center with Software-Defined Storage Recorded: Apr 29 2015 42 mins
    George Hamilton, Senior Manager, Product Marketing, Emerging Technologies Division
    The modern data center needs to support both traditional business applications and a host of new mobile, cloud, big data and social media applications. To support such diversity, data centers must deliver a wide variety of data services and access methods. To meet these needs, organizations rely on a variety of storage platforms from multiple vendors; each suited for particular application workloads. This diversity results in complexity and high operational costs that inhibit an organization’s ability to invest in new infrastructure to support modern applications and services.

    Software-defined Storage is much more than marketing buzz. Software-defined storage transforms today’s complex storage environments into simple, extensible and open platforms that are more agile and responsive to business users, developers and customers. SDS also delivers modern storage and data services as software-based services that can leverage existing infrastructure or commodity platforms to radically change storage economics and provide a clear path to the cloud.

    Join us to discover how you can use SDS to shift resources from repetitive, manual administrative tasks to innovative new data services that give you a competitive advantage.
  • Are you managing your data center or is it managing you? Recorded: Apr 29 2015 28 mins
    Soeren Schroeder, Vice President, UK/Ireland & Nordics/Baltics, FNT
    Energy efficiency is the top strategic goal for data center operators for a number of reasons. Many indicators and metrics are available to help manage data centers from an energy perspective. However, energy efficiency is just one way of looking at a data center:

    Data center service providers, like enterprise data centers, colocation providers and others, find themselves in a challenging and fast-changing competitive environment. Focusing only on efficiency in the data center is like driving a car at its optimal motor efficiency without taking care whether being on the best way to your destination. Other influences towards the data center have to be taken into account such as transparency over all data center assets, delivering the expected service quality and having the right metrics in place to run your data center successfully.

    In this webcast Soeren Schroeder showcases in an integrated approach; 3 ways to run your data center infrastructure successfully by also utilizing the concept of the Data Center Business Value Dashboards to implement and measure strategies for successful data center operation.
  • Backup Appliance or Software: Which is Best for Me? Recorded: Apr 29 2015 39 mins
    Dr Mark D. Campbell, Chief Marketing & Technology Officer, Unitrends
    Backup appliances vendors promise more confidence to IT professionals and a reduced total cost of ownership via all-in-one solutions. Backup software vendors promise a low initial purchase price and say that their offerings are “easy to use” using shrink-wrapped software. The problem? All the vendors seem to be hopelessly biased toward whatever they are selling.

    Join Unitrends – which uniquely offers all-in-one physical backup appliances and virtual backup appliances as well as other data protection software – for an irreverent, unbiased review of how you can make the best decisions not only for your company – but for you personally.
Best practices for achieving an efficient data center
With today’s pressures on lowering our carbon footprint and cost constraints within organizations, IT departments are increasingly in the front line to formulate and enact an IT strategy that greatly improves energy efficiency and the overall performance of data centers.

This channel will cover the strategic issues on ‘going green’ as well as practical tips and techniques for busy IT professionals to manage their data centers. Channel discussion topics will include:
- Data center efficiency, monitoring and infrastructure management;
- Data center design, facilities management and convergence;
- Cooling technologies and thermal management
And much more

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  • Title: Server Energy Usage, Costs: Implications for the Cloud and In-house Data Centers
  • Live at: Aug 16 2012 8:00 pm
  • Presented by: Jonathan Koomey, Consulting Professor, Stanford University
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