7 Secrets for Using Measurement to Create Winning PR Strategies

Presented by

Kristin Jones, CEO, Wallop! OnDemand

About this talk

Measurement solutions can significantly improve how you evaluate PR programs, campaigns and agency performance. Measurement is also well-suited for campaign analysis, helping you identify the most successful initiatives. This presentation highlights seven secrets for using measurement to create winning PR strategies and discusses how to make the most out of your PR investment. You will learn how to: •Stop relying on your gut and start using metrics to determine success • Fine-tune PR programs to beat competitors • Diagnose and correct problems within a campaign • Reduce inefficiencies and reward success • Set future goals • Drive transparency and collaboration

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