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7 Secrets for Using Measurement to Create Winning PR Strategies

Measurement solutions can significantly improve how you evaluate PR programs, campaigns and agency performance. Measurement is also well-suited for campaign analysis, helping you identify the most successful initiatives. This presentation highlights seven secrets for using measurement to create winning PR strategies and discusses how to make the most out of your PR investment. You will learn how to:
•Stop relying on your gut and start using metrics to determine success
• Fine-tune PR programs to beat competitors
• Diagnose and correct problems within a campaign
• Reduce inefficiencies and reward success
• Set future goals
• Drive transparency and collaboration
Recorded Dec 2 2010 49 mins
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Presented by
Kristin Jones, CEO, Wallop! OnDemand
Presentation preview: 7 Secrets for Using Measurement to Create Winning PR Strategies

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  • Wallop! OnDemand - A PR Strategy and Measurement Solution Recorded: May 17 2012 9 mins
    Michael Murphy - Account Executive with Wallop! OnDemand
    A brief summary of Wallop! OnDemand, a PR measurement tool, that is both customizable and affordable enough to fit any size PR budget. With both full service and DIY options Wallop! is a perfect fit for agencies and corporations alike.
  • Using Measurement to Grow PR Budgets Recorded: Apr 14 2011 57 mins
    Kristin Jones, CEO, Wallop! OnDemand
    Every smart PR professional knows that PR dollars don’t just fall into your lap. It takes work to convince clients and executives that investing more money in PR will truly pay off. In order to earn additional resources for your program, you first need to show that you are successfully managing the resources you already have. Then you must prove that you could accomplish even better results with a larger PR budget. Making a solid case for funding requires referencing information that highlights PR’s achievements and points to its potential.

    In this program we’ll show you 3 areas PR pros need to focus on in order to grow their budgets. They are:

    1.Maximizing the existing PR budget
    2.Exhibiting a business-oriented mindset
    3.Building a bulletproof case for increased funding

    As a bonus, we will also discuss how you can recover from having your PR budget cut.
  • Stop Scrambling Behind the Scenes – Get the Info You Need in Just Recorded: Feb 15 2011 63 mins
    Kristin Jones, CEO, Wallop! OnDemand
    When clients ask questions about the performance of a public relations program the PR team generally responds in one of two ways: 1) they scramble and use valuable time set aside for campaign work to piece together the information the client is looking for, or 2) they confidently say “no problem, you’ll have it within the hour” and effortlessly deliver the info the client requested. The difference comes from keeping good records, measuring results, and having an organized reporting system in place – one that lets you pull up information in just a click.

    In this program we’ll show you how to ensure you have the information you need at your fingertips, so you can stop sweating when clients make urgent demands and ask tough questions. We will also be taking a look at questions clients are likely to ask the PR team. For example:

    • Is PR getting results?
    • How do our PR results compare to the results of our competitors?
    • How can we improve the program?

    Then, we will discuss how not to answer these questions – and give you some easy suggestions for answering tough client questions by incorporating data to prove PR results.
  • The Cost of No PR Measurement Recorded: Jan 12 2011 63 mins
    Kristin Jones, CEO, Wallop! OnDemand
    Cost is an important factor to consider when deciding whether or not to include measurement in the PR mix. Because it has a reputation of being expensive, measurement is sometimes considered a luxury. This program encourages PR professionals to rethink the cost of measurement by looking closely at how failing to measure PR negatively impacts the bottom line. You’ll learn:

    •Exactly what you stand to lose if you don’t deliver the level of PR evaluation your clients and executives require.

    •What failing to measure PR could cost your agency, or your program, in actual dollars.

    •How PR measurement can improve an agency’s bottom line – or for corporate PR professionals – how it can help you lobby for more resources and budget dollars.
  • 7 Secrets for Using Measurement to Create Winning PR Strategies Recorded: Dec 2 2010 49 mins
    Kristin Jones, CEO, Wallop! OnDemand
    Measurement solutions can significantly improve how you evaluate PR programs, campaigns and agency performance. Measurement is also well-suited for campaign analysis, helping you identify the most successful initiatives. This presentation highlights seven secrets for using measurement to create winning PR strategies and discusses how to make the most out of your PR investment. You will learn how to:
    •Stop relying on your gut and start using metrics to determine success
    • Fine-tune PR programs to beat competitors
    • Diagnose and correct problems within a campaign
    • Reduce inefficiencies and reward success
    • Set future goals
    • Drive transparency and collaboration
  • How to Demonstrate the Business Value of PR and Gain Credibility Recorded: Nov 4 2010 54 mins
    CEO Kristin Jones, Wallop! OnDemand
    The C-suite is facing growing pressures from the marketplace, boards, shareholders and their colleagues to deliver more, faster and better than the quarter before.

    To hold their own among this always-cynical group, PR professionals must speak their language and demonstrate how PR is helping them achieve strategic business goals in markets around the world.

    When executives ask about the performance of the PR program, they want clear-cut answers and that means success metrics, numbers, graphs, charts and ROI. They want more, faster and better than the quarter before. And remember, the better you package the results of your program, the farther you will go in your career. The boardroom cares.
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  • Title: 7 Secrets for Using Measurement to Create Winning PR Strategies
  • Live at: Dec 2 2010 2:00 am
  • Presented by: Kristin Jones, CEO, Wallop! OnDemand
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