Kristin Jones, CEO, Wallop! OnDemand
Cost is an important factor to consider when deciding whether or not to include measurement in the PR mix. Because it has a reputation of being expensive, measurement is sometimes considered a luxury. This program encourages PR professionals to rethink the cost of measurement by looking closely at how failing to measure PR negatively impacts the bottom line. You’ll learn:
•Exactly what you stand to lose if you don’t deliver the level of PR evaluation your clients and executives require.
•What failing to measure PR could cost your agency, or your program, in actual dollars.
•How PR measurement can improve an agency’s bottom line – or for corporate PR professionals – how it can help you lobby for more resources and budget dollars.