Using Measurement to Grow PR Budgets

Presented by

Kristin Jones, CEO, Wallop! OnDemand

About this talk

Every smart PR professional knows that PR dollars don’t just fall into your lap. It takes work to convince clients and executives that investing more money in PR will truly pay off. In order to earn additional resources for your program, you first need to show that you are successfully managing the resources you already have. Then you must prove that you could accomplish even better results with a larger PR budget. Making a solid case for funding requires referencing information that highlights PR’s achievements and points to its potential. In this program we’ll show you 3 areas PR pros need to focus on in order to grow their budgets. They are: 1.Maximizing the existing PR budget 2.Exhibiting a business-oriented mindset 3.Building a bulletproof case for increased funding As a bonus, we will also discuss how you can recover from having your PR budget cut.

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