Making the Right Investments in Sales & Marketing

Presented by

Suresh Vittal - VP of Customer Intelligence, Forrester Research, Inc. & Brian Kardon - Chief Marketing Officer, Eloqua

About this talk

Sales and marketing occupy the largest expense on the balance sheet, yet few executives understand exactly how these investments combine to drive sales. By getting one view of the integrated marketing and sales pipeline - a growing number of leading businesses have unlocked the secret to revenue performance. Suresh Vittal of Forrester Research and Brian Kardon of Eloqua will explore how these companies are implementing Revenue Performance Management (RPM) to accelerate growth and outperform their peers. It's the secret of top performing companies that every executive should know!

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