Scale & Strategy: Essential tools for transforming the commercial model

Presented by

Dominic Tyer

About this talk

Most life sciences companies know they need to move their multichannel marketing forward, but that requires managing a greater volume of tactics that need to be developed, approved, implemented, and measured. And of course, those tactics must reflect how their target audiences engage in content – such as the 65% of healthcare professionals who say they prefer clinical summaries. To truly transform the commercial model, companies must have a strategic blueprint that combines business objectives with brand goals to determine the appropriate resource levels and channel attribution. On November 9 Aptus Health, in association with PMGroup, will explore three essential ingredients for transforming the commercial model and driving success: • Learn how to deploy multichannel marketing at scale through integrated campaigns that reach millions of HCPs across specialties, languages, and markets • Gain insights into your target HCPs’ behaviours - and how to leverage those insights to make your campaigns more effective • Explore results from a recent survey of European HCPs revealing their preferences for the types of online medical education, as well as the resources they find most helpful in their daily practice

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