Proving the Strategic Value of Patients

Presented by

Dominic Tyer

About this talk

Patient insights aren’t just a ‘nice to have’: they are essential to understand the space where Pharma’s drugs ‘live’. On the 10th October, Cello Health Insight in association with PMGroup, will look at the value of three areas of patient research that provide that ‘must have’ understanding: mapping the patient pathway, patient motivation, and the dialogue between patient and HCP.

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