Beyond the Blame Game: Improving Patient, Physician, Pharma Relation

Presented by

Andrew McConaghie

About this talk

We often hear patients report a lack of ‘connection’ with their physician, and where lifestyle plays a role in the development of a disease, such as obesity or type 2 diabetes, patients may even feel the doctor blames them for their condition. So how can patients and healthcare professionals move beyond the ‘blame game’? This webinar will explore: • How HCPs and patients can establish a better partnership • The role pharma can play in facilitating this change • Opportunities for intervention at key points in the patient journey Join Cello Health Insight and Pharmaceutical Market Europe (PME)’s webinar to hear an expert discussion of these issues and the consequences for the patient, the patient-physician relationship and for pharma.

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