Dr Jim Hamill & Alan Stevenson, Directors, energise2-0.com
Used effectively, social media can help to break down many of the business growth barriers facing SMEs. However, the key term here is ‘used effectively’. In the rush to become ‘cool and funky’, many SMEs have established social media channels without thinking strategically. What are our core business objectives for social media? How will we measure social media performance and ROI? Do we have the time and resource to fully support the channels we have established? What team do we need in place to manage our social media activities?
In this Webcast, Dr Jim Hamill and Alan Stevenson of Energise 2.0, will discuss key success factors in the effective use of social media to achieve sustained business growth and profitability. The discussion is structured around their innovative Social Media Development Cycle framework. Key issues addressed include:
-External Analysis: Evaluate Your Social Media Landscape
-Internal Analysis: Evaluate Your ‘Readiness to Engage’
-Develop Your Social Media Strategy and Action Plans for ‘Getting There’
-Evaluate Your Social Media Performance and ROI
-Organization, People and Resource Issues