Name: Social Media Helped You Build Communities - Now What?
Start: 2011-03-22T10:00:00Z
End: 2011-03-22T10:28:04.000Z
Location: BrightTALK
Rating: 3.5

Join the community and network, learn from experts and others SME owners on how to grow your business.

Entrepreneurs and small business owners are used to “Pitching for money” from investors while at the same time often looking for a set of complementary skills to help grow the business. 
Modwenna Rees-Mogg, CEO of AngelNews has been connecting entrepreneurs and investors for many years and recognised the need that growing businesses also need  complementary business skills to take them to the next level and so ‘Pitching for Management, Not Money' was born. 
Modwenna will share how the idea came about and the experiences and feedback from small business owners to date.

Pitching for management, not money

All companies have some form of Intellectual Property, but awareness of what IP consists of, how you can protect it and how you can gain from investing in IP is very limited. This Webcast will help business leaders understand their own IP position better, and hopefully provide ideas on how to protect and monetise that IP. We will include the findings from a number of business case studies that Knowledge Peers have researched, together with the chance to ask an expert live and online about your own IP position".
 
Topics covered:
Better understanding of your IP position
Ideas for protecting and monetising your IP more effectively
Present your questions live to an IP expert

Adrian worked in private practice for several years before moving into the corporate patent department of a multinational pharmaceutical company, where he was employed as Senior Patent Counsel. In this role, he was responsible for providing IP support to five research and development facilities across Europe and in doing so, gained wide experience in managing all IP-related aspects of product development, from the initiation of development to launch. He joined W.P. Thompson & Co. in 2009, becoming a Partner in the same year. He is qualified as both a Chartered Patent Attorney and a European Patent Attorney. Adrian read Chemistry with Medicinal Chemistry at the University of Warwick, graduating with a BSc (Hons) and has lived and worked in Japan.

Protecting and monetising your Intellectual Property

Now is the time for companies to asses and understand how to strategically plan their capacity and their growth over a hesitant and uneasy economic recovery.
Are you able to control your growth and manage your costs and profits as well as your competitors? 
Do you have processes in place that will support your next level of growth through perhaps, international expansion or a merger?

SAP and Shirlaws Business Coaching have specifically designed this presentation to gain access to tremendous insight and assets to help growing companies through their current phase of growth and prepare for the next. SAP and Shirlaws will discuss: 
•How to understand your businesses Capacity
•How you are performing against your peers
•How to put in place a business platform to support your next phase of growth

How to capitalise on the end of the recession

Fintricity was the winner of the Go for Growth excellence awards for professional services for 2010.
During this interview Alpesh Doshi will introduce Fintricity to the Go for Growth community, outline some the growth plans which attracted the judges attention and explain how the grand prize is further supporting Fintricity's growth plans.

Go for Growth - Case study - Fintricity

Announcing the top 10 finalists for the Go for Growth Awards

Winning in business now

Finding new clients

Attend this complimentary webcast as Fash Darabi of Knowledge Peers shares his conclusions from interviewing the managing partners of a number of successful professional services firms who are particularly good at finding and converting new clients.

Topics covered:
-Identifying your target pool and sharpening  your USPs for your target clients
-Improving your ability to convert referrals
-Sales expectations from the different roles in your firm: finders vs minders vs grinders
-Supporting your rain-makers and improving their networking skills
-Useful marketing activities which generate leads (and the ones which are a waste of money).

Finding New Clients in Professional Services

Engage with Nigel Bacon, CEO of Secantor as they discuss the factors that are impacting business growth for professional services companies in the UK. 

Topics Covered:

Market Trends
Differentiation
Planning & Preparation
Investment

Business Growth: Growing in Professional Services

In this current economic climate, what are the implications of new technologies such as cloud computing and virtulization for ITSM companies in the UK?  Learn where to look for the top opportunities in the ITSM industry in the UK. 

This webcast is part of the Go for Growth Awards 2010, searching for UK growing service companies with the best growth plans. Enter directly by clicking on "apply" on the competition website here: www.go-for-growth.co.uk.

What's Impacting the ITSM Industry in the UK?

Attend this complimentary webcast as Christian Happel of SAP shares his views on what social media means for your growing business. You will learn that social media is not only for your employees in the marketing functions, but can be applied to all functions of a business and how your business processes are affected by that. 

TOPICS COVERED: 
How social media is affecting business growth     
How business processes are now becoming more social
How SAP is integrating socials tools to help businesses become more social  

Prepare your questions and attend live so Christian can respond to you directly in this 45 minute webcast. If you are unable to attend live, you can also watch the recording afterwards at your convenience.


TOPICS COVERED: 
•           How social media will transform traditional business software
•           Why the SAP strategy includes social media
•           Features of the current SAP Business ByDesign version to integrate social media

Prepare your questions and attend live so Christian can respond to you directly in this 45 minute webcast. If you are unable to attend live, you can also watch the recording afterwards at your convenience.

Is Social Media Transforming Your Business Processes?

The last couple of years have been tough and many have been forced to adapt to survive. Despite the credit crunch many businesses have thrived and they all share one thing in common…..they haven’t done it alone.
Networking is a key tool in the success for any business, particularly when the going gets tough. Use it effectively and you can generate your own recovery. To do that you need to understand exactly what you need to achieve in your business and how your network can help.

Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times. The co-author of two books on networking, Andy is a featured columnist the US magazine ‘The National Networker’, as well as being regularly quoted in the national press. Previously, Andy was Managing Director of UK network Business Referral Exchange. Andy has since worked with companies from one-man bands to organisations such as NatWest Bank, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is a former vice-president of the Professional Speakers Association.

How to Grow Your Business Through Networking

The prize for the winner of the Go for Growth excellence awards is one year’s subscription to SAP Business ByDesign for up to 20 users. This webcast provides more information about SAP Business ByDesign and the Professional Services Starter Package which provides a fully integrated business management solution designed for midsize companies or small businesses that want the benefits of large-scale business applications without the need for a large IT infrastructure or spend. It enables preconfigured process best practices for managing financials, customer relationships, human resources, projects, and procurement. SAP takes care of installation, maintenance and upgrades – so you can focus on growing your business.

SAP Business ByDesign Professional Services Starter Package

Richard Alvin, Managing Director of Capital Business Media will be interviewing the CEO of Angel News, Modwenna Rees-Mogg as part of the Go for Growth competition.
 
AngelNews is the leading European news service for the investment market, especially for business angels, investors and the companies they back.
Due to rapid growth over the last few years and equally aggressive future plans they have decided to implement SAP Business ByDesign as their business platform to support their expansion.
 
Hear directly from the CEO about: 
•The growth environment for AngelNews
•How the rapid growth impacted business operations and processes
•What AngelNews did to solve growing pains 
•Plans for the future

Interview: CEO of AngelNews

Engage live with Bill as he is interviewed by Marc Lawn on business growth for SMEs.

Topics covered:
Bill's view on the current challenges facing growing businesses in this climate
What businesses should consider when planning for growth
Top tips for growth plans. 

Bill Liao, entrepreneur, philanthropist, diplomat and author, is a co-founder of the social network site XING and CEO of Finaxis AG, a privately held company in the financial services industry. Bill is a special diplomatic envoy for St Kitts and Nevis, with a special interest in sustainable development and the environment. He is also founder and co-ordinator of Neo.org, a global citizenship initiative, and WeForest.com, which will reforest twenty million square kilometres of stripped land. Bill is dedicated to the vision that business and enterprise, conducted fairly and with respect for the environment, can and will create a better environment for work, life and the world that we all share. This vision is captured in his book: Stone Soup; a Secret Recipe for Making Something from Nothing.

Interview: Co-founder of Social Media Networking Site Xing

Used effectively, social media can help to break down many of the business growth barriers facing SMEs.  However, the key term here is ‘used effectively’.  In the rush to become ‘cool and funky’, many SMEs have established social media channels without thinking strategically.  What are our core business objectives for social media?  How will we measure social media performance and ROI?  Do we have the time and resource to fully support the channels we have established?  What team do we need in place to manage our social media activities?

In this Webcast, Dr Jim Hamill and Alan Stevenson of Energise 2.0, will discuss key success factors in the effective use of social media to achieve sustained business growth and profitability.  The discussion is structured around their innovative Social Media Development Cycle framework.  Key issues addressed include:

-External Analysis: Evaluate Your Social Media Landscape
-Internal Analysis: Evaluate Your ‘Readiness to Engage’
-Develop Your Social Media Strategy and Action Plans for ‘Getting There’
-Evaluate Your Social Media Performance and ROI
-Organization, People and Resource Issues

How to Grow Your Business Using Social Media

The company judged to have the most innovative growth plan of all the finalists will also receive the opportunity to implement the SAP Business ByDesign Professional Services Starter Package. The Package is specially designed to give Professional Services companies a fast start and affordable access to the world-class business process management capabilities you need to compete and grow successfully.

SAP Business ByDesign explained

The 10 Go for Growth finalists will each receive an Enterprise Health Check. This is a unique opportunity, as the high value SAP Enterprise Health Check is not generally available to the public and is used exclusively with selected customers and prospects to assess current strengths, identify areas for improvement, and begin to quantify the business value associated with enterprise software applications. Watch this webcast to understand more about this highly valued prize.

PRIZE: SAP Enterprise Health Check Benchmark Explained

Please note that this is a recording and will be available to view from this date. Questions, and voting are unavailable during the recorded webcast. 

1.Case study: Integrating Virtual Communities into Reputation Management Programs
2.Community Building through networking of channels 
3.Building Community Engagement: Social Channels Drive Interaction Where The Users Are

Social Media Helped You Build Communities -  Now What?

Social Media

Community

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Social Media Helped You Build Communities - Now What?

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