Praveen Chandrasekar, Research Manager
Frost & Sullivan interviewed 1,600 customers in the US and 2,800 customers across the UK, Italy, France, Germany and Russia on their interests and willingness to pay for different infotainment, telematics and HMI features. One of the main objectives of the study was to understand the importance of these features from a vehicle purchase perspective, and current availability and usage levels of different features.
This briefing will be critical to understand customer awareness, satisfaction levels, willingness to pay and, most importantly, the amount of budget they allocate toward these features when buying a new car. It is critical information to support the packaging and marketing strategies of infotainment and telematics features.