The Automated Vehicle Experience: Growth Opportunities in Life on Board Industry

Level 4 automated driving is expected to transform how vehicles are designed. With minimum or no driving activity involved, vehicle control systems such as steering, braking, and acceleration are hidden while the central automated system controls the vehicle, making way for more space within the cabin. OEMs are addressing this transformation to maximize the comfort and convenience of vehicle occupants while keeping them engaged through the journey. The automotive industry considers life on board as time spent by occupants onboard a future connected and automated vehicle. Join us to hear expert insights on: Advanced Technologies: Artificial intelligence, augmented reality, and self-learning are boosting the application areas within the cabin and cockpit of a vehicle, creating opportunities to enhance comfort and convenience for occupants. Drop in Prices: Adoption of in-vehicle systems is expected to reduce, thus encouraging penetration in mass-market vehicles. Business Models: The mobility ecosystem is shifting business models from a vehicle sales-oriented approach to a service-oriented approach.