Martyn Briggs, Mobility Program Manager, and Mohamed Mubarak, Program Manager, Frost & Sullivan
Whilst car sharing has existed for several years, the uptake rates and emergence of new players has proliferated in the last five years; the number of members increased by more than 90 percent between 2008 and 2012, for example. With that in mind, Frost & Sullivan wanted to learn more about the members currently using car sharing services, including their preferences and aspirations for the car sharing concept in the future, but also to understand from non-members what would encourage them to join such services, as well as their idea of a “winning concept.” In doing so, a targeted survey of more than 2,300 people was conducted in the UK, France, and Germany, with 12 cities in total.
Attendees should attend to:
· Understand the current and future usage of car sharing services from a customer/member perspective
· Discuss the winning concept and willingness to pay that was highlighted across our sample
· Look at existing car sharing member profiles
· Understand familiarity, interest and adoption amongst non-members