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Gen Z as Customers: Understand and Service the Unique Needs of this Generation

Generation Z currently makes up 24% of the global population and is set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be a substantial customer base in the future.

Key Takeaways:
• Discover the characteristics of Generation Z and how they differ from previous generations
• Understand the social, technological, economic, environmental and political trends shaping Gen Z
• Explore which markets are most important for targeting the Gen Z customer
Recorded Oct 30 2018 37 mins
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Presented by
Lynne Goulding, Principal Consultant, VIG, Frost & Sullivan, Hiral Patel, European Equity Research, Barclays
Presentation preview: Gen Z as Customers: Understand and Service the Unique Needs of this Generation

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    Lynne Goulding, Principal Consultant, VIG, Frost & Sullivan, Hiral Patel, European Equity Research, Barclays
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    Key Takeaways:
    • Discover the characteristics of Generation Z and how they differ from previous generations
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    • Explore which markets are most important for targeting the Gen Z customer
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    Key takeaways:
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    · Receive action steps to leverage the ecosystem of technology partners to enable convergence
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Frost & Sullivan GIL Webcast Series
Frost & Sullivan's Emerging Market Innovation webcasts are useful for both reactive companies that are new to a country or market, and proactive companies that stay in step with the changing scenarios. Our Emerging Market Growth Monitor, Global Economic Tracker-Insights and Trends (GET-IT) offer demographic, socio-metric, economic, political, and regulatory research by industry and region.

Frost & Sullivan’s Mega Trends research webinars provide identification and analysis of the most important global Mega Trends within and across industries, potential scenarios of specific trends through 2020, and the implications of those trends in transforming business markets, society and cultures. Our services enable companies to develop and implement a macro-to-micro analysis process to integrate Mega Trend knowledge into actionable strategy.

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  • Title: Gen Z as Customers: Understand and Service the Unique Needs of this Generation
  • Live at: Oct 30 2018 3:00 pm
  • Presented by: Lynne Goulding, Principal Consultant, VIG, Frost & Sullivan, Hiral Patel, European Equity Research, Barclays
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