New Avenues in Data Monetization

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Presented by

Vinay Venkatesan, Program Manager and Murali Krishnan, Senior Industry Analyst, TechVision, Frost & Sullivan

About this talk

The foundation of a successful data monetization model is identifying the right strategy, design, and architecture for building a compliant and secure data ecosystem and, most importantly, having the proper technological infrastructure to match the needs of the increasingly data-scourging world. This webinar will cover the following key avenues of data monetization: • Lights-out Operations: The manufacturing value chain is constantly evolving. Lights-out operations will disrupt the traditional manufacturing landscape with data analytics services, cloud service providers, subscription-based service providers, remote monitoring services, and connectivity hosts gaining prominence. Companies must position themselves to take advantage of this industry transition. • Data Marketplaces: COVID-19 has dramatically changed consumer behavior and has sparked high demand for analytics to help brands validate or adjust existing engagement strategies. It has also accelerated numerous digital acceptance curves and evolved user perceptions. This reinforces the rapid adoption of external data and the growth of the data market via marketplaces.

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