Name: Marketing Trends in 2022
Start: 2022-03-16T13:13:00Z
End: 2022-03-16T13:13:16.000Z
Location: BrightTALK
Rating: 5

Frost & Sullivan’s emerging market experts and economic research and analysis teams are partnering with clients to help provide the navigational tools to chart a pipeline of economic growth opportunities. Navigating economic and geopolitical risks while capitalizing on the opportunities is the essential value proposition of the Economic Analytics program.

The world economy will enter 2023 on a weak footing following growing geopolitical tensions, raging inflation and tightening credit conditions in 2022. As shallow recessions take hold in several advanced nations and emerging markets face currency and price pressures, short-term pains can’t be avoided. Frost & Sullivan economists will analyze global and regional economic growth prospects in this Think Tank for enhanced economic foresight. Insights into pressing current topics, such as inflation and rate hike dynamics, labor market predictions, and currency expectations, will be complemented by thought leadership from regional and external experts based on ground realities and foresight. Management executives and policymakers will hear critical risk and growth considerations to drive short- and medium-term strategic decisions.

In this Think Tank:

• Understand GDP growth and recessionary expectations across major economies.
• Retool business strategies based on top global predictions for 2023.
• Identify winners and laggards in the context of significant economic risks and upsides.

2023 Global Economy: Leveraging Major Trends and Growth Opportunities

The African investment landscape has undergone a significant positive change in recent years; this, combined with the economic slowdown of developed markets post-COVID, translates to global investors looking at Africa as a viable investment destination. Our Think Tank will focus on the four main platforms of investment into the region and their dynamics, namely venture capital (VC), private equity (PE), foreign direct investment (FDI), and infrastructure investment. This will provide a multi-faceted view of the investment landscape and associated trends for Africa's last growth frontier.

Investment Trends in Africa—The Last Growth Frontier

Recent advancements in supply chain management, business models, and technology have allowed many businesses to expand operations despite challenging times during the COVID pandemic. They also allowed service expansion to customers in Africa in an environment that can require unique solutions. In this Think Tank, we will discuss the challenges and focus on the pockets of excellence that have emerged, with an eye on future opportunities.

Key Takeaways:

• Identify the key opportunities in logistics advancements in Africa.
• Gain intelligence on the drivers and catalysts for logistics growth and the ability of companies to overcome challenges through unique business models.
• Learn about technological solutions in Africa.

Pockets of Excellence in Africa's Logistics Journey

Join this Think Tank as Frost & Sullivan regional leadership and economists critically assess the manufacturing potential of the Association of Southeast Asian Nations (ASEAN) following an accelerated need for a China+1 strategy and global supply chain reorientation. The multifaceted Think Tank defines critical macroeconomic and manufacturing scenarios, providing a 360-degree overview of ASEAN market competitiveness for the next decade. This discussion will also highlight key go-to-manufacturing locations and a country cluster analysis based on a proprietary indexing methodology.

During the Think Tank, the following questions will be addressed:
• What are the key global factors behind the recent wave of nearshoring and reshoring?
• How will ASEAN macroeconomic dynamics influence the manufacturing investment potential of these countries?
• What long-term drivers will spur ASEAN manufacturing sector growth?
• Which ASEAN economies demonstrate the strongest go-to-manufacturing competitiveness?

Global Reorientation of Supply Chains & ASEAN's Rise as a Manufacturing Hub

The global economy has come under intensified pressure over the past few months due to the Russo-Ukrainian war and aggressive monetary tightening to control spiraling inflation. Interest rate hike decisions and weakening business activity have sparked recession fears, with industries and consumers wary of the risk of another imminent recession following the pandemic-induced slump. Market dynamics, however, generate mixed signals; for example, while US consumer spending cools, the job market appears to be strong. In this context, it is important for decision-makers to have informed insights and improved visibility into the global economic outlook to strategize accordingly.

Key Takeaways:

• What key factors point to a global recession or soft landing?
• What is the duration of an expected recession or slowdown period?
• Which economies and industries are better insulated from the downturn?
• What post-downturn trends should businesses leverage?
• How will the oil and gas sector perform considering the evolving economic outlook?
• What are some best practices to achieve resiliency from global threats?

Recession 2022-23: Strong Possibility or Market Hype?

Jolted by COVID-19, we’re now getting a glimpse of what the future of work holds for us. As it takes shape gradually and organically, the future of work will be an integration of smart work centers and remote work styles, wherein smart work centers powered by advanced technologies, devices and connected networks will help organizations achieve a high degree of flexibility, better employee engagement, higher productivity and increased revenues. Transformational shifts in work will play out across three major areas – future workspace, future work-force and future-workplace technology.

Future of Work-Paradigm Shifts in Workplace, Workforce and Technology.

A disciplined approach to shareholder value creation is likely to continue in 2022. CEO confidence is supported by robust economic growth. M&A activity in 2022 was aided by high equity valuations and low interest rates, both of which persisted throughout the year. As a result of the favorable capital market conditions in 2022 and the rapid growth of the global economy, some companies have announced asset divestitures and separate divisions to clarify their core businesses' strategic positioning. Is growth expected to continue in the coming year and which trends will businesses follow?

Banking & Financial Services: M&A Trends and Views for 2022

The economic recovery will continue in 2022, although the growth forecast has become weaker due to restraints such as lingering supply chain disruptions and new virus variants.

Due to the dynamic nature of the APAC region, as well as the fact that it has been a hub of economic growth for decades, these countries continue to undergo geopolitical and geostrategic shifts that present challenges and opportunities. The presentation elaborated on what the future will bring for the region.

APAC ECONOMIC OUTLOOK-  H2 UPDATE

For entrepreneurs and investors/advisors, this Think Tank will serve as a practical discussion in constructing and understanding valuations of start-ups in rapidly shifting industries, including drug development, medical devices, cybersecurity, and renewable energy. 

For large companies, valuation is based on forecasts of free cash flow; in technologically-driven industries, product pipelines can represent a large part of market capitalization. The situation is even more critical for small companies committed to a single idea—all of their value is linked to one project. Any business transaction or internal proposal to begin or terminate an R&D project in which innovative projects are valued or exchanged requires a realistic valuation of those projects. Moreover, different projects have different dynamics. Pharmaceuticals have large lead times and are dependent on patents and out-licensing agreements. In contrast, software develops quickly, and IP is hard to value. This will be a guide to building appropriate valuations for companies competing in rapidly shifting industries and offering products under new business models where little precedent exists, taking both financial and behavioral issues into consideration.

How to Value Start-ups and their Technologies from Cyber to Healthcare

Six hundred million people across Africa lack essential access to electrification, while 900 million rely on some biomass for heating and cooking. To address basic socio-economic requirements and support the economic development objectives of the region, Africa’s energy requirements will have to be met through a combination of feedstock sources, including natural gas and renewable technologies (solar PV, wind, etc.). Natural gas will address the necessary baseload requirements needed to balance national grids. However, parallel investments into renewable energy infrastructure are required to enable Africa’s transition to greener technologies. In addition, an equal amount of investment is required to develop Africa’s transmission and distribution networks to fully achieve energy access targets. This poses a massive opportunity for private-sector stakeholders to get involved in the energy and power sector if the policy and regulatory frameworks are conducive and consistently enforced.

Energy in Africa

As global economic conditions were gradually normalizing in 2022, the onset of the Russo-Ukrainian war unleashed new-found global volatility. Global commodity prices have surged, with heightened disruptions to global trade and fragile supply chains. Uncertainty regarding the longevity of sanctions has created a challenging environment for businesses. Against this backdrop, the Think Tank aims to shed light on the economic implications of the war on 2022 GDP growth, inflation, and energy market dynamics that can help businesses navigate short-term uncertainties. Based on a thorough assessment of global macroeconomic conditions, the discussion will cull out real-time insights into reorientation strategies and government policy priorities that businesses can leverage to insulate from the current war and future geopolitical shocks.

How is the Russo-Ukrainian War Driving Global Macroeconomic Shifts?

TechVision’s annual Top 50 Emerging Technologies research offers cutting-edge intelligence about the 50 most valuable and disruptive technologies poised to impact the world in the next 12-18 months. Initiated in 2011, this unparalleled research has expanded to include thousands of technologies spanning nine technology clusters and all types of corporate, government, academic, and research organizations worldwide. 

Using a robust methodology, which includes measuring future market potential, tracking IP activity and global investments, forecasting regional adoption, and many other criteria, our team of tech experts has identified 50 technologies that are well-positioned to spur global innovation and galvanize growth opportunities.

Top 50 Emerging Technologies for 2022

While the global economy is definitely on the path of recovery, volatilities continue to exist, and countries are expected to adopt divergent policies to cope with the lingering pandemic. The world economy is also at the cusp of transformation, driven by the clean energy transition, a growing digital economy, and major workplace shifts. Is your organization prepared to navigate the world economy in 2022 as policy expectations and economic sentiment continue to evolve?

Here's what we'll cover: 

• Gain insight into how economies and industries will evolve as the pandemic lingers.
• Identify emerging growth opportunities as countries pursue clean energy shifts and digital transformation. 
• Learn more about the implications of pertinent world economic trends.

What's Driving the Global Economy in 2022?

「サステナビリティ」は世界経済が直面している課題であり、人口の減少が進む日本にとっては、より深刻な課題になっています。農業の分野においては、食料自給の既存の課題に加えて、若い世代は職業としての農業に興味が薄れつつあります。日本は農業の生産性と質を向上させるために、より先進的な農業を普及させ、点滴灌漑などのIoTと自動化ベースのスマート農業技術を採用する必要があります。国の政策もまた、食料自給を達成するために主要な役割を果たしています。

今回、パートナー企業としてスマート農業の普及を促進するイスラエル発アグリテック企業「ネタフィム」に参加いただきます。フロスト＆サリバンはネタフィムのサポートを得て、テクノロジーとともに進化する「農業」に焦点を当て、ウェビナーを通してサステナビリティの先にある未来像を描いていきます。ぜひ、ご参加ください！

登録者先着６０名に素敵なギフトボックスをプレゼントします！

【主なテーマ】
• スマート農業の普及
• 農業の生産性と質の向上に必要な要素
• 食料自給を改善するための国家政策と傾向
• 点滴灌漑農業手法の導入

テクノロジーがもたらすスマート農業化の未来と変革

What tectonic economic shifts do we see in 2021, and how will the 2022 growth outlook evolve? What emerging regional and industrial growth opportunities can firms leverage? How strong will the rebound into 2022 be? 

As the world economy rebounds from the deep economic contraction in 2020, industries are going through transformative changes to adapt to the economic uncertainty created by the pandemic. Supply-chain shifts, changing consumer preferences, and new investment priorities will give rise to new growth opportunities.

Join Frost & Sullivan experts Aroop Zutshi, Craig Parker, and Neha Anna Thomas for our complimentary webinar: Top 10 Global Economic Trends for 2021 and 2022. They will expound on the top economic trends to watch, critical regional risks, growth recovery patterns, and growth opportunities across countries and industries.

Key Takeaways: 

• Identify transformative trends shaping the global economy. 
• Gain insights into regional developments and risks for H2 2021 and 2022. 
• Identify how growth forecasts for major economies will evolve. 
• Discuss new growth and investment opportunities across regions and industries. 
• Engage in a Growth Pipeline™ Dialogue with a panel of senior economists and regional experts.

Top 10 Global Economic Trends for 2021 and 2022

Marketing during the pandemic has, in a sense, masked our ability to confidently plan and predict what’s next. Uncertainty has become our new normal, although there’s nothing “new” about it. 

As virtual and digital are now the world’s channels of choice, connecting and engaging is harder than ever. The compass for reaching customers has had to be perpetually reset, and many marketers are still feeling lost. This Think Tank aims to address what to expect, how to engage, and where to invest for 2022.

Marketing Trends in 2022

Frost & Sullivan

Marketing Trends

Customers

Marketers

Marketing

Intellectual property law is crucial to ensuring that you or your organization have exclusive rights to that assets that you’ve created. The BrightTALK intellectual property community has thousands of professionals focused on learning and exchanging information about intellectual property management, intellectual property software and how to protect intellectual property. Join the community for access to free, interactive presentations or attend live webinars to have your questions answered by IP lawyers and industry experts.

Intellectual Property

The legal community on BrightTALK combines the fields of employment law, e-discovery, intellectual property and environmental law to create a thriving ecosystem of legal resources. Attend live and on-demand webinars dealing with employment contract law, e-discovery solutions, intellectual property software and sustainable development from leading lawyers and legal professionals to gain knowledge in a wide range of fields. Join the community and be part of the conversation by attending live legal webinars and connecting with industry thought leaders.

Legal

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Welcome to the UK wealth managers community on BrightTALK! Join thousands of UK wealth managers on BrightTALK to share and learn about wealth planning, the best investment funds and more. Browse hundreds of on-demand webinars and videos presented by recognized wealth management professionals and increase your engagement by participating in live interactive webinars.

UK Wealth Managers

Join this highly engaged community of UK financial advisers as they share peer-to-peer best practice advice. Find content related to investment and economics, better business practices, client acquisition and client referrals for financial advisors, as well as tax and pension advice. Further the engagement by presenting and participating in live interactive webinars and videos.

UK Financial Advisers

Welcome to the US financial advisor community on BrightTALK. Join the community to learn alongside thousands of financial advisors and registered investment advisors. Access relevant and timely content on investment products and strategies, regulations and compliance and the market landscape. You can also find practice management insights on topics such as client acquisition and retention, life planning, marketing and social media best practices.

US Financial Advisors

Welcome to the US wealth managers community on BrightTALK. Join this community to hear industry experts share market, compliance, legal, tax and fund updates and analysis. You can also find helpful tips on financial planning, asset allocation, portfolio management and engaging and retaining high net-worth (HNW) clients.

US Wealth Managers

This community is for investors who work within the European market providing client and portfolio management advice. Join to learn from trusted investors on the latest trends and account strategies for delivering consistent results and long term success.

European Investors

This community is for institutional investors responsible for managing large-scale funds. Join to learn how top institutional investors are managing their organization’s shares, influencing the market, and what tips they have for successful investment strategies.

Institutional Investors

Get powerful banking and treasury insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on hot topics such as digital banking, payments disruption and non-bank competition. Learn how the latest treasury management strategies are helping to mitigate operational, financial and reputational risk.

Banking and Treasury

Get powerful finance management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

CFO Strategy

Get powerful market trends insights that are shaping the M

Mergers and Acquisitions

Get powerful venture capital insights from influential investment experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge and understand market trends and investment opportunities.

Venture Capital

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

Get powerful procurement and sourcing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which strategies are proving to be the most effective for managing vendors, improving performance and reducing cost.

Procurement and Sourcing

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Marketing Trends in 2022

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Economic Analytics