Marketing Trends in 2022

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Presented by

ShuJie Tan, APAC Lead - Brand and Demand

About this talk

Marketing during the pandemic has, in a sense, masked our ability to confidently plan and predict what’s next. Uncertainty has become our new normal, although there’s nothing “new” about it. As virtual and digital are now the world’s channels of choice, connecting and engaging is harder than ever. The compass for reaching customers has had to be perpetually reset, and many marketers are still feeling lost. This Think Tank aims to address what to expect, how to engage, and where to invest for 2022.
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