Malavika Tohani, Frost & Sullivan; Shannon Fraser, U.S. Commercial Service, Paddy Young, European Utility Week
Smart grid has emerged as a fast-growing area in the past five years. However, it is not one big market; it is an amalgamation of different sectors, technologies, products, and components. Installation of smart meters is considered the first step toward smart grid implementation. The smart meter rollout in Europe is well under way, boosted by the European Union legislation to achieve 80 percent coverage by 2020. However, there are other growth areas, beyond smart meters, that are interesting for U.S. companies to invest into.
For example, the U.S. Commercial Service, part of the U.S. Department of Commerce, helps U.S. companies expand their exports to overseas markets. Around the world, 1,400 Commercial Service officers promote U.S. business interests abroad. In this briefing find out what the company can do to support export objectives in the smart grid space.
This analyst briefing also will highlight and discuss the opportunities that exist for the US companies within the European smart grid market, including a special offer available to those interested in European Utility Week, the largest and most comprehensive Smart utility event in Europe. About 10,000 visitors and 450 solution providers will do business, network and share best practices in Vienna this year.