Name: Key Growth Strategies and Technologies to Upgrade Your CX Amidst the Pandemic
Start: 2020-04-29T15:00:00Z
End: 2020-04-29T15:00:58.000Z
Location: BrightTALK
Rating: 5

Our global Information & Communications Technologies team uses a holistic approach to the IT industry and vertical market knowledge to deliver unique and invaluable content to clients. 

New technologies such as AI, cloud, IoT and next-gen mobile are driving forces behind digital transformation and are creating continuous disruption in every global industry. 

Technologies have a profound effect on business model innovation, many of which have led to ongoing transformations sweeping the industry. 

Our IT intelligence consulting experts help both suppliers and end-users harness emerging technologies for new growth opportunities.

Across Asia-Pacific (APAC), digital transformation has led to a surge in the adoption of emerging technologies such as cloud, Internet of Things (IoT), and web-based applications among companies from diverse verticals looking to improve efficiency across every area of business operation. However, as technology adoption rates accelerate, organizations’ IT infrastructure becomes more complex and the threat landscape grows wider and more sophisticated, making security increasingly difficult to manage. This leaves organizations vulnerable to cyberattacks. As such, organizations’ in-house security teams no longer have the skillsets needed to adequately secure their increasingly complex IT infrastructure while simultaneously working to monitor and manage their security operations. Asking them to do so is risky. 

The wider threat landscape, increasingly sophisticated cyberattacks, and the lack of qualified security professionals force organizations to engage with cybersecurity service providers to help tackle these challenges. By outsourcing their security operations, organizations gain access to wide-ranging managed security services (MSS), such as 24x7x365 security monitoring and threat management. 

Key Takeaways:
1.Learn about the security challenges organizations face today as they undergo their digital transformation journey.
2.Understand the role of MSSPs in helping organizations defend against cyberthreats amid the lack of qualified cybersecurity professionals in the market.
3.Hear advice and recommendations for CISOs when working with managed security service providers.

[Insights for CISOs] Managed Security Services Market in ASEAN

The threat landscape continues to evolve rapidly, fueling the demand for threat intelligence solutions. In a complex scenario where cyberattacks are increasing in sophistication and volume, threat intelligence allows organizations to shift to a proactive approach when dealing with this ever-evolving threat landscape. Having access to information about threat actors, including their motivations and techniques, among other key insights, enables organizations to make faster and more informed security decisions to prepare and protect the business. 

Join Frost & Sullivan and Steve Benton, VP of Anomali Threat Research; Nick Palmer, VP of Global Sales, Group-IB; and Yochai Corem, CEO, Cyberint, to hear perspectives on how threat intelligence has evolved over the years, the different types of intelligence, and what CISOs need to consider when partnering with a threat intelligence provider. In addition, the speakers will discuss the benefits of threat intelligence for organizations of different maturity levels and how CISOs can monetize those benefits to ensure a successful cyber threat intelligence program.

Insights for CISOs: Threat Intelligence

Modern organizations can no longer afford to play the victim in cyber attacks. Increasingly, CISOs find themselves being held responsible for data breaches and cyber attacks on their organizations. End consumers, Governments, and regulatory bodies penalize businesses for poor security practices. Therefore, it is pertinent for CISOs and business leaders to be aware of their organization’s security posture and defense capabilities in real-time. Breach and attack simulation (BAS) is an emerging technology that enables organizations to assess security posture from the cyber adversary’s perspective in real time. However, many organizations are skeptical of the effectiveness of BAS tools in the security basket. Is BAS another silver bullet in the security vendor landscape? How can organizations benefit from BAS? What are some critical features and capabilities to consider in BAS tools?

Insights for CISOs: Breach and Attack Simulation

Across industries, business models have evolved into customer-centric, digitally dependent operations that rely on web and mobile applications to keep customers, employees, and other stakeholders connected. With this proliferation in application use, the cyberattack surface at the application layer has expanded and become porous with vulnerable entry points.
 
The increasingly sophisticated threat landscape challenges organizations to secure their back-end infrastructure, web servers, websites, and web applications against application layer attacks while balancing responsibilities between their application development and security teams. The shift from a legacy web application firewall (WAF) strategy to a modern application security strategy will enable businesses to fully protect their web-based applications and application programming interfaces (APIs).

Today’s WAF solutions must deploy quickly across any environment, enabling organizations to secure all applications, regardless of their hosting environments and architectures. Flexible deployment (cloud, on-premises, or at the edge) and operational choices (fully managed, self-service, or SaaS delivered) are necessary to best suit individual use cases, depending on each organization’s infrastructure. 

The shift to a holistic application protection approach reflects the need to integrate WAF with other technologies, like API security, bot management, anti-DDoS, runtime application self-protection (RASP), etc., for better security outcomes and operational simplicity in web application protection.

[Insights for CISOs] Web Application Security - The Challenges and Solutions

The need for endpoint security has exploded over the past few years. This is largely a result of evolving remote working environments, as well as the move to cloud-based environments. With more and more endpoint devices being used to access organization's networks, security risks are greatly elevated. Legacy endpoint security solutions are not equipped to manage the growing number of sophisticated devices, therefore next-gen endpoint security solutions with the capabilities and threat intelligence to provide visibility into various devices are necessary to protect these devices from external threats – both intentional and unintentional. Enterprises are interested in transitioning to cloud-delivered security to reduce cost/complexity, simplify security for users, and adopt new capabilities. Organizations must get up-to-date on their endpoint security to adapt. Cybersecurity executives from Finland, United Kingdom, and Israel have come together with Frost & Sullivan to discuss endpoint security trends and best practices for users in a complex multi-device environment.

Insights for CISOs: Endpoint Security

Insights for CISOs: Managed Detection & Response

With billions of IoT sensors sending small data volumes in massive numbers, the demand for cost-efficient and secure connectivity is critical. Low-power wide-area network (LPWAN) is a wireless technology that best meets the needs of non-mission-critical applications for its extended coverage, low transmission rate, long battery life, and cost savings in operations.

LoRaWAN® is the LPWAN standard that grew the most in recent years and is expected to scale even faster in the post-pandemic scenario as network operators increase coverage in relevant countries and the ecosystem matures in different verticals. Through its groundbreaking, secure, and cost-efficient wireless connectivity, the LoRa Alliance® enables simplified management, ease of deployment, and scalability. Its flexibility sparks business opportunities and a fast return on investment.

Key Takeaways:

• An analysis of the LPWAN market with key trends and forecasts (2022-2025).
• The role of the LoRa Alliance® in promoting the LoRaWAN® standard across the globe.
• LoRaWAN®’s ecosystem and long-range capabilities that enable use cases to scale.
• LoRaWAN® driving global technology transformation and addressing current and future challenges.

Future of Massive IoT and the Role of LoRaWAN

ICT mega trends, including the future of connectivity (e.g., 5G, internet of things), artificial intelligence (AI), machine learning (ML), 3D engines, low-code and no-code applications platforms, virtual mainstreaming, and blockchain, are shaping digital transformation and virtual worlds such as the metaverse. During the next decade, various forms of extended reality-enabling devices will increasingly serve as the interaction layer for millions of users between their digital and physical lives, functioning as the primary gateways to access a wider virtual space.
 
During this interactive Think Tank, you will discover:

• What are the main growth drivers and restraints in the VR/AR-MR market?
• Did the pandemic help accelerate the usage of VR/AR-MR experiences?
• Why will the metaverse increasingly act as a growth catalyst for VR/AR-MR adoption?
• What prominent use cases and verticals are expected to benefit from VR/AR-MR technologies?

Growth Opportunities in Digital Transformation and Virtual Worlds

To stay competitive in an increasingly dynamic marketplace, telecom operators will need the agility to constantly adapt their solutions offerings and business models based on shifting customer and competitor trends. It is increasingly evident that resale partnerships with nimble cloud services providers can enable greater flexibility than UCaaS solutions built on service provider networks.

The Think Tank will provide two opposing yet complementary perspectives on the future role of telecom operators and service providers in the evolving cloud communications value chain. Leading analysts will discuss the pros and cons of different service provider models and support their findings with data from Frost & Sullivan’s extensive customer and supply-side research.

Finding the Key to Success in the Evolving Cloud Communications Value Chain

While AI adoption is on the rise, technology vendors service providers will need to censure their value proposition is backed by a growth strategy that is well aligned with the transformative trends,emerging customer expectations and shifting ecosystem dynamics. This session focusses on sharing the industry trends growth opportunities and success factors in one of the most exciting technology segments today of Artificial Intelligence.

Growing AI Solutions & Services Business: Understanding Key Considerations

The session will cover Knowing Metaverse, Market Landscape and Business opportunities in Metaverse.

Growth Opportunities in Metaverse Market

With the rapidly evolving threat landscape, it is critical for organizations to ensure that appropriate technology enablers are in place to enhance their Cybersecurity posture. However, organizations struggle to identify the right technologies/solutions and to communicate the benefits of these solutions into clear and concise business case. The presentation will look at some of these issues and how these hurdles may be overcome so that the right message is conveyed to key decision makers and to the Boardroom.

Justifying Cybersecurity Investments in an Evolving Threat Landscape

Telcos can provide value-added services and expand service offerings within the financial services sector by leveraging next-gen technology in mobile and wireless services. By joining forces, they will have immediate access to the latest state-of-the-art technology stack, enabling them to expand faster into new markets and reach new customer segments with mobile financial services and telco assurance products, as well as data monetization to drive digital innovation.

Discussions will focus on the market trends and growth opportunities of telecommunication service providers in Southeast Asia's financial services industry.

You will also learn how:
1. Mobile financial services address the unbanked population in SEA.
2. Telco assurance products enable access to insurance services.
3. Enterprise mobility management services are increasing in demand to track ATMs and connected devices in the financial services industry.
4. 5G technology can address bottlenecks in varying financial services (e.g., back-end processes, front desk, and security) and usher in the use of the Internet-of-Things in the industry.

Growth Opportunities for Telcos in the Financial Services Industry

Join Frost & Sullivan for a lively and interactive dialog about the experiences of organizations that have implemented digital transformation in their organization the right way. Best practices, cautionary case studies, and an actionable roadmap will be shared across multiple organizational functions, including finance, sales and marketing, human resources and information technology. Adopting a user-centric design mentality and an agile methodology are the first steps in successfully completing a digital transformation journey, regardless of the size or ambition of the project (indeed, smaller, incremental changes could adequately prepare the organization for much larger digital endeavors).

Digital or Demise—How to Embrace and Implement Digital Transformation

AI can deliver significant benefits for organizations, economies, and society. However, deploying AI is a journey as organizations explore relevant technologies and use cases that create maximum ROI. In this Think Tank, Frost & Sullivan will share insights on the AI readiness and adoption maturity of global organizations. It will also discuss the emerging growth opportunities for ICT vendors and services providers.

AI Readiness for the Future of Businesses

With the acceleration of digital initiatives, cloud adoption, and workforce mobility, the traditional approach of enabling access and backhauling traffic to one data center location can no longer meet the fast-changing business needs of today’s digital world. Nowadays, users, applications, data, and workloads are everywhere. To optimize business continuity and address evolving security challenges, organizations need to transform their networking and security architecture to allow secure access and optimal connectivity for users, devices, and applications. The transformation helps reduce or eliminate their dependence on traditional WAN and appliance-based security architecture for a lower total cost of ownership (TCO), better performance, and user experience. 

However, there is a lot of confusion, doubt and misconception about secure access service edge (SASE) among Asia Pacific organizations. A small study by Frost & Sullivan showed that most customers are still confused and do not fully understanding SASE. Thirty-six percent of them said that SASE is just another term for cloud-delivered security services, while 19% of them have a better understanding that SASE is a cloud-based architecture that offers network and security services to protect users, applications and data, regardless of locations. 

Many indicated that they have been using SASE and are planning to use it in the next few years. Though this may not be a full SASE model, it also indicates that organizations in APAC are willing to use the SASE concept and are ready to transition to this new architecture.

SASE – The Lessons Learnt from Organizations in Asia Pacific

As cybersecurity becomes more complex, companies recognize that it is becoming more important. How do the changes and trends in the industry affect your business?

A modern approach is necessary to address the evolving, higher-risk environment created by digital acceleration. Companies must invest in the right technologies to secure a digital workforce and client base.

By identifying key risks in the market, you can understand emerging technologies and approaches like XDR, secured cloud, and zero trust that may help your organization better prepare for the future. Join us to find out how cybersecurity trends can affect your organization's security posture and plan how you can protect and prepare your business.

Opportunities and Trends in Australian Cybersecurity

Cybersecurity Trends Affecting Southeast Asian Organizations

COVID-19 has hit us fast and furiously in 2020. A general lack of preparedness in customer care has revealed each industry’s weaknesses and vulnerabilities. Every vertical market has its unique challenges, but the concerns that are universal for all include lack of bandwidth, secured networks, and reliability. In this volatile and unpredictable environment, our global Customer Experience team will weigh in key strategies and technologies companies in all sectors should leverage and monitor closely.

The briefing will discuss ways to deliver secure, high-quality, and stable CX services to your clients to gain a competitive advantage during these uncertain times, including the optimization of your artificial intelligence, robotic process automation, and virtual agents.

Key benefits of attending:

1. Discover the major issues companies experienced in terms of technologies and processes to support their customers and how they dealt with it
2. Find out success factors for organizations that are coming out of this unscathed or even growing
3. Identify what key technologies will see an acceleration in growth over the next year or two
4. Determine top strategies CX companies can focus on over the next months
5. Learn about best practices and recommendations for BPOs and solutions providers

Key Growth Strategies and Technologies to Upgrade Your CX Amidst the Pandemic

Covid-19

Customer Experience

Cloud

Contact Center

Omnichannel

Outsourcing

Growth Opportunites

Artificial Intelligence

Investments

Welcome to the virtualization community on BrightTALK! Whether it affects servers, storage, networks, desktops or other parts of the data center, virtualization provides real benefits by reducing the resources needed for your
infrastructure and creating software-defined data center components. However, it can also complicate your infrastructure. Join this active community to learn best
practices for avoiding virtual machine sprawl and other common virtualization pitfalls as well as how you can make the most of your virtualization environment.

Virtualization

Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

Are you an IT service management professional interested in developing your knowledge and improving your job performance? Join the IT service management community to access the latest updates from industry experts. Learn and share insights related to IT service management (ITSM) including topics such as the service desk, service catalog, problem and incident management, ITIL v4 and more. Engage with industry experts on current best practices and participate in active discussions that address the needs and challenges of the ITSM community.

IT Service Management

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

The data center management community focuses on the holistic management and optimization of the data center. From technologies such as virtualization and cloud computing to data center design, colocation, energy efficiency and monitoring, the BrightTALK data center management community provides the most up-to-date and engaging content from industry experts to better your infrastructure and operations. Engage with a community of your peers and industry experts by asking questions, rating presentations and participating in polls during webinars, all while you gain insight that will help you transform your infrastructure into a next generation data center.

Data Center Management

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

The unexpected nature of natural disasters and other disruptive events means that preparation is key to managing disaster recovery and business continuity planning. Join the business continuity and disaster recovery community for live and recorded presentations discussing best practices for business continuity planning, disaster recovery programs and business continuity management. Learn from BCDR experts to develop your critical infrastructure and gain insight into tactical solutions to your BCDR issues.

Business Continuity / Disaster Recovery

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

The storage community on BrightTALK is made up of thousands of storage and IT professionals. Find relevant webinars and videos on storage architecture, cloud storage, storage virtualization and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Storage

The IT project management community on BrightTALK includes thousands of IT project and portfolio management professionals. Find relevant webinars and videos on agile methodologies, scrum strategy, project management processes and more. Attend live webinars or view on demand content presented by recognized thought leaders in the IT project management industry.

IT Project Management

Network infrastructure professionals understand that a reliable and secure infrastructure is crucial to enabling business execution. Join the network infrastructure community to interact with thousands of IT professionals. Browse hundreds of on-demand and live webinars and videos to learn about the latest trends in network computing, SDN, WAN optimization and more.

Network Infrastructure

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

Get powerful end user computing insights from influential EUC experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on effective approaches to get non-programmers to create working applications.

End User Computing

Get powerful help desk and support insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the help desk and support strategies that effect business value and growth.

Help Desk and Support

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Key Growth Strategies and Technologies to Upgrade Your CX Amidst the Pandemic

Presented by

About this talk

More from this channel