Keith O'Brien, GTM's VP of Global Research, and Darryl Maslia, Coca-Cola's Global Director, Creative Asset Mgmt.
Content marketing is on the rise, and for good reason. It helps tell your company’s story, and makes your brand more relatable and interesting to customers. But conducting effective content marketing isn’t easy, irrespective of whether you’re a B2C or B2B company.
On Tuesday, March 4, 2014, the Growth Team MembershipTM will present a case-based best practice on how Coca-Cola designed a content-based marketing strategy to drive consumer conversations, inspire purchases, and enhance brand value.
The webcast will show you how Coca-Cola:
•Devised a content strategy
•Created “Liquid and Linked” ideas
•Developed compelling content
•Measured the impact of its content marketing efforts
Darryl Maslia will share key lessons learned and participate in a live Q&A session.