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Scenario Planning: Fostering Long-Term Strategic Thinking

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Keith O'Brien from the Growth Team Membership and Douglas Black from Merck & Co.
On Tuesday, May 22, 2012, the Growth Team MembershipTM will present a case-based best practice on how the corporate strategy function at Merck & Co., Inc. used scenario planning to explore long-term risks and opportunities.

Featured Thought Leader Douglas Black, General Manager for the Innovative Ventures Unit at Merck, will share key lessons learned and participate in a Q&A session.

The webcast shows how Merck:

• Gathered internal insights and external expertise to establish plausible scenarios for the future of healthcare
• Challenged assumptions about how the critical issues faced today will evolve over the coming years through exploring several scenarios
• Considered investment implications in the context of each scenario
• Integrated scenario-based conclusions with Merck’s strategy planning
May 22 2012
65 mins
Scenario Planning: Fostering Long-Term Strategic Thinking

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  • Title: Scenario Planning: Fostering Long-Term Strategic Thinking
  • Live at: May 22 2012 3:00 pm
  • Presented by: Keith O'Brien from the Growth Team Membership and Douglas Black from Merck & Co.
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