Open Innovation: Gateway to Breakthrough Ideas

Manage webcast
Keith O'Brien, VP of Global Research and David Groh, Manager of Health & Beauty New Technology R&D
On Thursday, July 12th, 2012, the Growth Team Membership™ (GTM) will present a case-based best practice on how the R&D function at Amway establishes an Open Innovation (OI) team to draw on ideas and technologies outside of the company and increase its capacity for systematically identifying and developing breakthrough innovations.

Featured Thought Leader: David Groh, Manager of Health and Beauty New Technologies R&D, will share key lessons learned and participate in a Q&A session.

The webcast shows how Amway:
• Created a formal ideation process (discovery process) spanning need identification and entry in the stage-gate development process
• Assessed the technical feasibility and market potential of new technologies
• Instituted project checkpoints for approval, resources, and funding
• Established cross-functional engagement points between OI, Product Development, and Marketing

Profiled Company: Amway Corp. is headquartered in Ada, Michigan, and is a consumer goods company.
Jul 12 2012
64 mins
Open Innovation: Gateway to Breakthrough Ideas
  • Channel
  • Channel profile
  • 2014 Asia Pacific Marketing Priorities Survey: Connecting on Content Recorded: Jun 12 2014 52 mins
    Jane Christensen, APAC's GTM and Marketing Director, and Jessica Jeffcoat, GTM Research Analyst, Frost & Sullivan
    On Thursday, June 12, the Growth Team Membership (GTM) will present the 2014 APAC Marketing Priorities Survey results and hold a discussion on the key findings from this survey.

    Attend this complimentary webinar to learn more about:

    - Your peers' greatest challenges and the root causes
    - Year-over-year staffing and budget trends
    - Practitioners' perspectives on content marketing
    - Best practice solutions to overcome key marketing challenges
  • Creating Brand Value through Content Marketing Recorded: Mar 4 2014 64 mins
    Keith O'Brien, GTM's VP of Global Research, and Darryl Maslia, Coca-Cola's Global Director, Creative Asset Mgmt.
    Content marketing is on the rise, and for good reason. It helps tell your company’s story, and makes your brand more relatable and interesting to customers. But conducting effective content marketing isn’t easy, irrespective of whether you’re a B2C or B2B company.

    On Tuesday, March 4, 2014, the Growth Team MembershipTM will present a case-based best practice on how Coca-Cola designed a content-based marketing strategy to drive consumer conversations, inspire purchases, and enhance brand value.

    The webcast will show you how Coca-Cola:

    •Devised a content strategy
    •Created “Liquid and Linked” ideas
    •Developed compelling content
    •Measured the impact of its content marketing efforts

    Darryl Maslia will share key lessons learned and participate in a live Q&A session.
  • Innovation Metrics Selection and Implementation Process Recorded: Nov 19 2013 64 mins
    Katherine Burns, Director of Strategic Comm; and Bill Beane, Corporate Director of Winovation Systems at Parker Hannifin
    On Tuesday, November 19, 2013, the Growth Team Membership will present a case-based best practice on how Parker Hannifin, a global diversified manufacturing company, improves pipeline value and profitability by reducing and standardizing the innovation performance metrics tracked by the executive team. The webcast will provide insights on how to:
    • Enable greater visibility into innovation performance
    • Ensure companywide adoption and prioritization of selected metrics
    • Draw relationships between innovation performance and growth
    • Pursue projects with the greatest potential for long-term growth
  • Harnessing Voice of the Customer for Incremental Innovation Recorded: Sep 24 2013 62 mins
    Katherine Burns, Director of Strategic Communications GTM, and Tabitha Dunn, Managing Director of Customer Insights at Citrix
    On Tuesday, September 24, 2013, the Growth Team Membership will present a case-based best practice on how Citrix built an end-to-end process that collects and embeds customer insights in the innovation process. The webcast will show how Citrix:
    • Establishes a comprehensive customer insights collection program
    • Uses Net Promoter Score™ research to identify and prioritize customer needs
    • Develops a set of interactive tools to provide customer data for product modeling
    • Links customer-insight based innovations directly to increased revenue and customer loyalty
  • 2013 Asia- Pacific Product Development Priorities: Embracing Customer Insights Recorded: Jul 18 2013 53 mins
    Jane Christensen, Research Director and Holly Lyke-Ho-Gland, Research Lead for the Growth Team Membership
    On Thursday, July 18, 2013, the Growth Team MembershipTM will present the 2013 APAC R&D/Innovation and Product Development Priorities Survey Results and hold a discussion on the key findings from this study.

    Attend this complimentary webcast to learn more about:
    o Your peers’ key challenges and root causes
    o Year-over-year staffing and budget trends
    o Practitioners’ perspectives on the role of voice of the customer (VOC) in product innovation
    o Best practice solutions from industry to solve these R&D/Innovation and product development challenges
  • Asia Pacific 2013 Marketing Priorities—Connecting on Value Recorded: Jun 27 2013 47 mins
    Jane Christensen, Research Director and Holly Lyke-Ho-Gland, Research Lead at Frost & Sullivan
    On Thursday, June 27th, 2013, the Growth Team MembershipTM will present the 2013 APAC Marketing Priorities Survey Results and hold a discussion on the key findings from this study.

    Attend this complimentary webcast to learn more about:
    • Your peers’ key challenges and root causes
    • Year-over-year staffing and budget trends
    • Practitioners’ perspectives on mobile marketing and marketing integration applications
    • Best practice solutions to overcome these marketing challenges
  • Embedding Segment-Based Insights within Marketing Recorded: Apr 2 2013 65 mins
    Keith O’Brien, Global VP for Research for GTM, and Rajit Chakravarty, Global Customer Insight Manager at BP
    On Tuesday, April 2, 2013, the Growth Team MembershipTM will present a case-based best practice on how BP built an end-to-end process that used segment-based insights to drive marketing initiatives. The webcast will show how BP:
    • Used stakeholders’ segmentation priorities to help shape the study
    • Conducted a balance of qualitative and quantitative segmentation research
    • Developed and prioritized consumer segments
    • Embedded segment attributes with tailored study deliverables and global workshops
    • Used segment-specific insights to shape marketing decisions
  • Competitive Strategy: Principled Competitive Decision-Making Recorded: Mar 5 2013 24 mins
    Katherine Burns, Director of Strategic Communication for GTM
    A company whose revenue increases more slowly than GDP is five times more likely to succumb, usually through acquisition, than a company that expands more rapidly than GDP. Furthermore, many companies with strong revenue and growth and high shareholder returns compete in "favorable" growth environments. In short, to outperform competitors and succeed in the long term, companies must achieve top-line growth by competing in the right places, and at the right times.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • Geographic Expansion: Principled and Repeatable Entry Strategy Recorded: Mar 5 2013 21 mins
    Katherine Burns, Director of Strategic Communication for GTM
    Successful geographic expansion processes should be repeatable and built upon comprehensive due diligence of a country's attributes, market size, resident or potential competitors, and customer base. This knowledge dramatically raises the odds of a successful entry.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • New Product Launch: Planning, Execution, and Monitoring Recorded: Feb 28 2013 23 mins
    Katherine Burns, Director of Strategic Communications for GTM
    An overwhelming number of executives point to innovation as the cornerstone of their companies’ future success. They point to breakthrough innovations as the way to reignite industries, reengage customers, and lead to long-term increases in sales. For those innovations to meet these high expectations, they must be supported by a well-executed introduction to the market.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • New Product Development: Early-Stage Product Evaluation Recorded: Feb 28 2013 24 mins
    Katherine Burns, Director of Strategic Communications for GTM
    Companies looking to increase share of customer wallet, erode competitors' market share, and boost revenue must incorporate new product (and service) development into their growth strategies. It is for this reason that investment in new product development is considered such a strong predictor of a company's future value.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • Vertical Market Expansion: Market Evaluation and Entry Strategy Recorded: Feb 21 2013 24 mins
    Katherine Burns, Director Strategic Communications
    As companies have cut expenses to the bone to contend with the recent recession, most CEOs have come to the basic realization that you can’t cut your way to growth. They have therefore returned to a focus on growing the top line. In fact, Frost & Sullivan’s recent annual CEO survey indicates just that: a vigorous re-centering on new sources of revenue. One path an organization might take to increase revenue is to expand vertically: to take an existing product or service into a new market with an untapped customer base.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • Distribution Channel Optimization: Partner Evaluation, Selection, and Management Recorded: Feb 21 2013 25 mins
    Katherine Burns, Director of Strategic Communications, Growth Team Membership
    Successful companies understand where, and how, their customers want to buy, and they do everything they can to reach them through those preferred channels. Enduring, high-performing relationships with distributors are therefore critical to a company’s ability to differentiate from competitors and reach the greatest number of end users.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • Business Model Transformation: Empowering Employees to Focus on the Customer Recorded: Feb 20 2013 66 mins
    Keith O'Brien, VP of Global Research for GTM and Prithvi Shergill, Chief Human Resources Officer at HCL Technologies
    On Wednesday, February 20th, 2013, the Growth Team Membership™ will present a case-based best practice on how HCL Technologies uses a three-step transformation process to invest in a collaborative, employee-focused, customer-centric business model.
    The webcast shows how HCL Technologies:
    • Realigns the organization to support the value zone*
    • Establishes a culture of transparency and collaboration
    • Develops tools and processes to support and empower employees operating in the value zone

    *The value zone is where the essential work of the company occurs. HCL defines the value zone for the IT outsourcing industry as the interface between employees and customers.
  • Customer Strategy: Customer Listening, Response, and Dialogue Recorded: Feb 19 2013 30 mins
    Katherine Burns, Director of Strategic Communications for The Growth Team Membership
    Customers are the source of revenue for any company, and their preferences and behaviors largely determine an organization’s success or failure. Indeed, a company’s survival is dependent upon its ability to provide a customer with value, and for that value to translate into top-line growth. While an undeniably large tent, Frost & Sullivan defines “customer strategy” as the process of increasing revenue by better understanding, anticipating, and responding to customers’ changing needs.


    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • Mergers & Acquisitions: Principled Competitive Decision-Making Recorded: Feb 19 2013 19 mins
    Katherine Burns, Director of Strategic Communications, Growth Team Membership
    In spite of the risks associated with M&A, today’s competitive environment makes it nearly impossible for an organization to achieve its growth objectives through organic growth alone. Indeed, recent studies suggest companies that don’t complement internal growth with external activity, such as M&A, find it increasingly difficult to provide the top-line and bottom-line results that shareholders expect. Companies looking to expand into new markets, pursue new innovation opportunities, and hit aggressive targets must therefore build M&A into their growth strategies.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • Strategic Partnerships:Partner Selection and Relationship Management Recorded: Feb 14 2013 23 mins
    Katherine Burns, Director of Strategic Communications, Growth Team Membership
    Successful companies structure their approach to strategic partnerships strategy around determining the need for a partnership in the first place, assessing their core capabilities, identifying promising market opportunities, and building partnerships that deliver capabilities that allow the organization to pursue those opportunities. They also support top-line growth objectives by grounding strategic partnership decisions in unbiased screening, selection, and deal negotiation, ensuring pursuit of only the best-fit opportunities.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • Technology Strategy: Evaluation and Commercialization of New Technologies Recorded: Feb 12 2013 34 mins
    Katherine Burns, Director of Strategic Communications, Growth Team Membership
    New technologies are appearing at an unprecedented rate, and they have produced a wealth of opportunity for those able to capitalize on them. To succeed in today’s environment, executives must be creative, and the companies they lead must be committed to growth through innovation. The choice is stark: Redefine the future by investing in it, or risk being overtaken by those that do. Successful companies scope their technology needs; identify, evaluate, and select from myriad promising opportunities; and commercialize chosen technologies.

    This Webcast explores this topic in greater detail and presents Frost & Sullivan’s approach to achieving growth through this critical activity.
  • Asia-Pacific Marketing—Exploring Hot Topics & Trends in Challenges and Resoures Recorded: Jan 24 2013 38 mins
    Jane Christensen, Research Director and Holly Lyke-Ho-Gland, Research Lead at Frost & Sullivan
    Learn about what’s been keeping APAC marketing executives up at night. Explore trends in budgets and resource allocations. Discover the “hot topics” in marketing in APAC in 2012.
  • Building a Sustainable Companywide Intelligence Network Recorded: Dec 11 2012 63 mins
    Keith O'Brien, VP of Global Research for GTM and Troy Pfeffer, Competitive Intelligence Director at Cintas
    On Tuesday, December 11th, 2012, the Growth Team MembershipTM will present a case-based best practice on how an “Army of One” at Cintas built a competitive intelligence (CI) network of 30,000 that increased sales effectiveness.
    Featured Thought Leader Troy Pfeffer, Competitive Intelligence Director at Cintas, will share key lessons learned and participate in a Q&A session.

    The webcast will show how Cintas:

    • Developed a companywide intelligence network that capitalized on stakeholder capabilities and captured explicit and tacit employee knowledge
    • Created intelligence deliverables that balanced CI program resources with stakeholder needs
    • Drove network usage of a customized intelligence portal
Ask The Thought Leader
During the Ask the Thought Leader webcast, the Growth Team MembershipTM presents a Best Practice Guidebook, which is a step-by-step profile of the activities performed by a company to solve a pressing business challenge. The webcast features a “Thought Leader,” the executive responsible for implementing the best practice, to provide key lessons learned and lead a live Q&A session.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Open Innovation: Gateway to Breakthrough Ideas
  • Live at: Jul 12 2012 3:00 pm
  • Presented by: Keith O'Brien, VP of Global Research and David Groh, Manager of Health & Beauty New Technology R&D
  • From:
Your email has been sent.
or close
You must be logged in to email this