Open Innovation: Gateway to Breakthrough Ideas

Keith O'Brien, VP of Global Research and David Groh, Manager of Health & Beauty New Technology R&D
On Thursday, July 12th, 2012, the Growth Team Membership™ (GTM) will present a case-based best practice on how the R&D function at Amway establishes an Open Innovation (OI) team to draw on ideas and technologies outside of the company and increase its capacity for systematically identifying and developing breakthrough innovations.

Featured Thought Leader: David Groh, Manager of Health and Beauty New Technologies R&D, will share key lessons learned and participate in a Q&A session.

The webcast shows how Amway:
• Created a formal ideation process (discovery process) spanning need identification and entry in the stage-gate development process
• Assessed the technical feasibility and market potential of new technologies
• Instituted project checkpoints for approval, resources, and funding
• Established cross-functional engagement points between OI, Product Development, and Marketing

Profiled Company: Amway Corp. is headquartered in Ada, Michigan, and is a consumer goods company.
Jul 12 2012
64 mins
Open Innovation: Gateway to Breakthrough Ideas
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  • Open Innovation: Gateway to Breakthrough Ideas Recorded: Jul 12 2012 64 mins
    On Thursday, July 12th, 2012, the Growth Team Membership™ (GTM) will present a case-based best practice on how the R&D function at Amway establishes an Open Innovation (OI) team to draw on ideas and technologies outside of the company and increase its capacity for systematically identifying and developing breakthrough innovations.

    Featured Thought Leader: David Groh, Manager of Health and Beauty New Technologies R&D, will share key lessons learned and participate in a Q&A session.

    The webcast shows how Amway:
    • Created a formal ideation process (discovery process) spanning need identification and entry in the stage-gate development process
    • Assessed the technical feasibility and market potential of new technologies
    • Instituted project checkpoints for approval, resources, and funding
    • Established cross-functional engagement points between OI, Product Development, and Marketing

    Profiled Company: Amway Corp. is headquartered in Ada, Michigan, and is a consumer goods company.
Ask The Thought Leader
During the Ask the Thought Leader webcast, the Growth Team MembershipTM presents a Best Practice Guidebook, which is a step-by-step profile of the activities performed by a company to solve a pressing business challenge. The webcast features a “Thought Leader,” the executive responsible for implementing the best practice, to provide key lessons learned and lead a live Q&A session.
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  • Title: Open Innovation: Gateway to Breakthrough Ideas
  • Live at: Jul 12 2012 3:00 pm
  • Presented by: Keith O'Brien, VP of Global Research and David Groh, Manager of Health & Beauty New Technology R&D
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