Using Social Media to Effectively Build Online Community for Leaders

Presented by

Catherine Shinners, Merced Group; Sharon Schanzer, MJS Executive Search

About this talk

Social media success is often measured with classic commercial metrics – conversions, sales. How can social media be effectively used to build community for a public service Corporate Social Responsibility project? Join marketing consultant, Catherine Shinners as she shares practices and tactics she used for a Cisco public service project. Social media was used to effectively engage education leaders in conversation and outreach and to draw them in to join, engage and participate in an online community. She’ll share strategies, tactics and a way of looking at success metrics for public service projects.

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Social media, marketing, sales, time management, talent management...everything a busy senior-level marketer needs to know to get things done in the busy busy world we now live in.