Social media in your business: The Risks vs. The Opportunities
Boris Agranovich, Founder of GlobalRisk Consult
About this talk
1. THE NEED FOR STRATEGIES AND POLICIES
The widespread private use by employees is embraced by many businesses in their communications.
2. SOCIAL MEDIA COMPLIANCE POLICIES - some case studies
3. PROTECTION OF (FAIR USE OF) INTELLECTUAL PROPERTY:
The policies and procedures on the proper business use of social media should address the protection of intellectual property, but also consider and respect the interest of preserving the public domain and fair use/dealing, of stimulating fair competition and innovation.
4. REGULATORY REQUIREMENTS ON THE USE OF SOCIAL MEDIA
Following the distinction in legal cultures, every regulator of financial markets and services providers has its own, separate compliance framework. Nevertheless, many regulators expect or even require that parties under regulation have supervisory policies, procedures, systems and internal controls to monitor all electronic communications technology used by the party and its associated persons to conduct the business of the party.