Panel: How we all can mitigate against fraud within the RBM ecosystem

Rich Business Messaging (RBM) creates exciting new ways for enterprises to interact with customers with enhanced consumer engagement features. These include read receipts, group chat, video, image sharing and purchase options. Building in sender verification and authentication capabilities that help establish consumer trust and make it a valuable customer-engagement platform for businesses would provide the foundations for the RBM ecosystem – from A2P messaging and AI providers, enterprises, and marketers – to thrive in. We ask what the key steps are needed to take in ensuring consumers can engage with enterprises with an ultimate level of trust.