Healthcare Marketing in the Digital Age: New Research

Presented by

Stefan Tornquist, VP Research at Econsultancy

About this talk

In this fast-paced session, Econsultancy's VP of Research for the Americas, Stefan Tornquist, will share findings from a recent study conducted in partnership with Ogilvy CommonHealth. The research look at how healthcare companies are adapting to a more digital consumer and business environment. Topics include how marketing is organized, the state of digital capabilities in HC, use of data and how to foster innovation.

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