Mastering mHealth Apps & Wearables to Improve Health Outcomes

Presented by

John Mack (aka PharmaGuy), Author, Pundit, Blogger, Editor of Pharma Marketing News

About this talk

The pharmaceutical industry has made great strides in adopting new technology tools such as social media and mobile apps to communicate with healthcare professionals, consumers, patients, policymakers, and payers. The next frontier is to master these tools in order to improve health outcomes. Topics and discussion points include: - Social Media and Mobile Regulatory Hurdles Faced by Pharma - Lessons Learned from Awesome Social Media and Mobile #FAILs - Bringing the Patient Into the Process and Focusing on Outcomes - mHealth App Guiding Principles - Health Startups & Pharma: A Viable Model Moving Forward Quickly - Book: “Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes”

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