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Digital Marketing & Pharma - Overcoming Digital Barriers

John Decina, Executive Vice President at Simpson Healthcare Executives will moderate this debate where the panellists discuss the key challenges facing pharma when developing and running digital campaigns. Obstacles such as the APBI code are often put forward as reasons for why this industry has been slower to engage with their audiences online. What are the perceived barriers and are they valid? Take this opportunity to listen to the views of our expert panel and have your questions answered.
Recorded Nov 24 2010 49 mins
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Presented by
Jay Magrann; Alex Butler; Paul Dixey; John Decina; Heather Simmonds
Presentation preview: Digital Marketing & Pharma - Overcoming Digital Barriers

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Stay ahead with the latest developments in Healthcare Marketing
The Healthcare industry is in a state of flux. Companies, prescribers, practitioners and patients are facing changes on an unprecedented scale. What are companies and industry organisations doing to adapt to this new environment. Stay ahead by attending webcasts in this channel to interact with experts and thought leaders in the Healthcare industry.

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  • Title: Digital Marketing & Pharma - Overcoming Digital Barriers
  • Live at: Nov 24 2010 3:00 pm
  • Presented by: Jay Magrann; Alex Butler; Paul Dixey; John Decina; Heather Simmonds
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