Digital Marketing & Pharma - Overcoming Digital Barriers

Presented by

Jay Magrann; Alex Butler; Paul Dixey; John Decina; Heather Simmonds

About this talk

John Decina, Executive Vice President at Simpson Healthcare Executives will moderate this debate where the panellists discuss the key challenges facing pharma when developing and running digital campaigns. Obstacles such as the APBI code are often put forward as reasons for why this industry has been slower to engage with their audiences online. What are the perceived barriers and are they valid? Take this opportunity to listen to the views of our expert panel and have your questions answered.

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The Healthcare industry is in a state of flux. Companies, prescribers, practitioners and patients are facing changes on an unprecedented scale. What are companies and industry organisations doing to adapt to this new environment. Stay ahead by attending webcasts in this channel to interact with experts and thought leaders in the Healthcare industry.