Pharma and Social Media - the Witless Tragedy that is Compliance without Ethics

Presented by

Dr. Nick Broughton, MD,

About this talk

This presentation proposes that the current model by which materials and activities are generated and "approved" for use with health professionals and the public is deeply flawed and has been exposed as such by the revolution in social media. The presentation will touch on social media guidance from both the PMCPA and FDA as well as considering changes in Europe that are underway with respect to communication of information to patients. The aim of the presentation is to demonstrate that effective action in social media by pharma is within everyone's grasp if they apply some basic principle of thought and have the courage to act.

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