Is Healthcare Communications Putting its Own Future at Risk?

Presented by

Aline Rogers, Healthcare Communications Association

About this talk

The Healthcare Communications Association (HCA) runs an annual Agency Benchmarking Survey to track trends in provision of healthcare communications services to the pharmaceutical industry. Activity patterns are changing, with a shift towards digital communications, more work being done in specialist areas such as market access and public affairs and a move away from traditional brand PR towards the unbranded/medical education end of the spectrum. Meeting these new challenges requires investment in staff and resources, at a time when consultancies’ profit margins are increasingly under pressure as clients look to squeeze more from their budgets. The latest HCA report contains some stark findings that illustrate the threats our industry faces if a cost-containment approach is allowed to dominate decision-making. If the trend is allowed to continue it could lead to healthcare communications becoming a devalued commodity and everyone losing out.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (20)
Subscribers (992)
The Healthcare industry is in a state of flux. Companies, prescribers, practitioners and patients are facing changes on an unprecedented scale. What are companies and industry organisations doing to adapt to this new environment. Stay ahead by attending webcasts in this channel to interact with experts and thought leaders in the Healthcare industry.