Using Webinars & Videos to Generate Revenue

Presented by

John Sweeney, MD, DemandGen UK

About this talk

In this webinar John Sweeneyprovides a Case Study on how DemandGen uses video and webinar as part of its marketing strategy. DemandGen, the world’s largest Integrated Lead Management consultancy, use video and webinar content to generate names, nurture leads and close new business. This webinar will describe the role video and webinars play in the company’s lead management process and the progression of prospects the through the Demand Funnel. · Top of Funnel - Building a community through webinars (on the BrightTALK DemandGen Channel) · Middle of The role of video and webinars in lead scoring and lead nurturing · Bottom of Funnel - Using video and webinars to close new business John Sweeney, Managing Director of DemandGen UK, will share insights on how best to combine video and webinars into a demand generation activities and provide examples of how to use video and webinar effectively.

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