Engaging Your Webinar Audiences: Secrets of an Email Marketer

Presented by

Savina Velkova, Sr. Audience Engineer, BrightTALK

About this talk

Are you using email to extend the engagement of your live audiences, capture on-demand viewings and keep your subscribers actively interacting with your content over time? Join this presentation to learn how you can craft an email journey that will generate webinar leads, nurture prospects and build customer trust and loyalty for your business. This webinar will explore real-life examples and tested optimization tips for webinar emails, including: - On-boarding and activation emails - Behavioral and transactional emails - Marketing emails and invites - Engagement and re-engagement emails

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