Orchestrate Digital Initiatives to Better the Customer Experience

Presented by

Mary Beth Kemp, Forrester Research, Inc; Steven Gerhardt, Ixion, LLC; Simon Vaughan & Mark Aston, Cardiff University

About this talk

An increasing share of a business' customer interactions take place on-line, and in response, businesses are shifting investments to digital venues. But these efforts do not always result in a compelling customer experience. How does a business supercharge its digital strategy and deliver a great experience to their clients? Attend this webinar and gain new insights on how to pursue an integrated digital approach around the client, make client intelligence the backbone of decision-making, and adapt to changing markets. Our guest speaker Mary Beth Kemp, Vice President and Principal Analyst at Forrester Research, Inc. will discuss why and how a business must connect the dots of its on-line brand. She'll be joined by two organizations that have worked with IBM to improve on-line experiences delivered to their clients. Each will describe how they have driven growth and client satisfaction while improving efficiency through their efforts.

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