Reach, Engage, Integrate: Reinventing the Customer Relationship

Presented by

Kristen Lauria, VP Marketing and Channels, Lotus Software and WebSphere Portal; and Peter Loo, Sr. Associate CIO, LA County

About this talk

Today’s world is getting smarter; more instrumented, interconnected and intelligent. This has created new interactions among people and given your customers more control over your brand. Whereas the conversations used to occur between you and your customer, it is now happening amongst your customers themselves and as a result, the power has shifted. Join this expert webcast to hear how successful companies are turning this new power struggle into opportunities and reinventing the relationships they have with their customers.

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