Best Practices for Speaking Your CMO’s Performance Language

Presented by

Terry Flaherty; Vice President of Strategy & Best Practices, Bulldog Solutions

About this talk

Your CMO has a scorecard: It’s the amount of revenue marketing generates, and the amount spent to do so. If you’re thinking click-throughs and top-of-funnel leads only, you’re not helping your CMO make a strong case for your team (or for yourself). This presentation will explain how to match your efforts with the metrics that matter to your marketing leadership.

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