Anatomy of a Sales Playbook: Helping Sales Close the Deal

Presented by

Christian Patrik; Account Director, Bulldog Solutions

About this talk

Playbooks are a key part of sales enablement. They make all the difference in the Sales team’s ability to run with the ball and close the deal after Marketing hands off a qualified lead. This presentation will review key steps to building playbooks that ensure Marketing is setting up Sales for success.

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