Using Rich Media to Drive Demand

Presented by

Michelle Megarry; Global Marketing, Intel & James Miller; BrightTALK

About this talk

Since rich media is increasingly being used by B2B buyers to inform their purchasing decisions, marketers are embracing rich media assets to drive demand for their products and services. In this webcast, James Miller from BrightTALK will interview Michelle Megarry, Global Marketing and Brand Manager at Intel. We will discuss what the most effective rich media assets used by B2B marketers are and how these assets help organizations grow their awareness, educate customers and prospects as well as generate qualified leads.

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