Utilizing Paid Search in the Context of the B2B Sale

Presented by

Jim McKinley; 360Partners, Principal

About this talk

Paid search isn't the same in B2B as it is for consumers. It's not about click-to-conversion, shopping carts, and instant gratification. But paid search can fit into your B2B sale. In this webcast, B2B paid search expert Jim McKinley of 360Partners explains some of the key challenges and how to overcome them in building a BtoB search campaign.

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