Utilizing Paid Search in the Context of the B2B Sale
Presented by
Jim McKinley; 360Partners, Principal
About this talk
Paid search isn't the same in B2B as it is for consumers. It's not about click-to-conversion, shopping carts, and instant gratification. But paid search can fit into your B2B sale. In this webcast, B2B paid search expert Jim McKinley of 360Partners explains some of the key challenges and how to overcome them in building a BtoB search campaign.
Join Demand Generation Consortium members as they present sales and marketing best practices through case studies, roundtables and best practice analysis.…