“Lead Nurturing in EMEA” – The Do’s and Don’t’s

Presented by

John Sweeney, DemandGen AG; Stan Woods, Velocity Partners; John Watton, Expedia; Teri O'Neal, NetApp

About this talk

Your potential customers are online right now learning about your products and services. How are you helping them in their buying journey from research to selection? The art and science of staying in front of buyers as they’re considering your product or service is called Lead Nurturing. Lead Nurturing brings a fundamental shift from how marketing and sales operate, by removing much of the qualification work that sales does and focusing them on closing. Today’s panel represent the expanding vanguard of marketers who have rolled up their sleeves and are making Lead Nurturing work in EMEA. Join this webcast and find out: · How to get around the complexity of implementing Lead Nurturing in multiple language and geographies · How to take your inventory of existing content and map it to roles and stages · How to build a roadmap to a successful Lead Nurturing program · How to gain sales buy-in across different markets · How to measure effectiveness and optimize regularly The Panel John Watton, Head of Global Marketing at Expedia Affiliate Network (Expedia). John is one of Europe’s Marketing Automation pioneers. He first implemented Marketing Automation at Shipserv in 2008. The results were truly impressive and John was named B2B Marketer of the Year in 2009. Teri O’Neal is Marketing Automation Manager EMEA at NetApp. She is responsible for integrating marketing automation into EMEA demand generation strategies. Stan Woods, Managing Director at Velocity, a B2B Marketing Agency specializing in technology. Authors of the B2B Marketing Manifesto Velocity work with companies to generate great content – the fuel that drives marketing automation platforms. John Sweeney (Host), Customer Success Director, DemandGen. DemandGen are Marketing Automation consultancy and help companies deploy Marketing Automation globally.

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